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Wealth manager, wrap-program sponsor · Novato, CA

Alpha Wealth Management and Planning LLC

SEC-registered investment adviser · CRD 163917 · SEC 801-108554

At a glance

Alpha Wealth Management and Planning LLC is an SEC-registered investment adviser based in Novato, California, with $320 million in regulatory assets under management as of its Form ADV filed August 3, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 473 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 4,186th of 8,915 wealth managers and 9,851st of 17,210 SEC-registered advisers by assets.

Main office 415-506-4569alphawmp.comLinkedInAs filed on Form ADV

Regulatory AUM
$320M
Rank among wealth managers
#4,186 of 8,915
Rank among all SEC RIAs
#9,851 of 17,210
Rank in California
#1,136 of 1,873
Individual clients
473
High-net-worth clients
241
Accounts
1,417
Discretionary
97% of AUM
Employees
8
Advisory staff
5
Offices
4

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Alpha Wealth Management and Planning LLC is a hybrid RIA: 6 of its employees are also registered representatives of a broker-dealer.

Its Form ADV brochure (filed July 2026) names LPL Financial as the broker-dealer its advisers are registered with.

However, certain investment advisor representatives of Alpha Wealth Management and Planning are also registered representatives of LPL Financial, a FINRA/SIPC member broker/dealer.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals241$217M68%
Individuals232$84M26%
Pension and profit sharing plans2$12M4%
Charitable organizations1$6M2%
Corporations or other businesses4$0M<1%

Disciplinary disclosures

Alpha Wealth Management and Planning LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Pension consulting

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

AtlasMembers

The full record on Alpha Wealth Management and Planning LLC

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 9 years of filings
Locked
Growth over one, three and five years
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Rank against 6,525 peers of its type and size
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Owners and executives, with titles and stakes
1 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Alpha Wealth Management and Planning LLC manage?

Alpha Wealth Management and Planning LLC reports $320 million in regulatory assets under management across 1,417 accounts, 97% of it on a discretionary basis, on its Form ADV filed August 3, 2026.

What kind of firm is Alpha Wealth Management and Planning LLC?

Alpha Wealth Management and Planning LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.

Who are Alpha Wealth Management and Planning LLC’s clients?

By assets, its largest client types are high-net-worth individuals ($217 million, 241 clients); individuals ($84 million, 232 clients); pension and profit sharing plans ($12 million, 2 clients).

Does Alpha Wealth Management and Planning LLC have any disciplinary history?

Alpha Wealth Management and Planning LLC reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is Alpha Wealth Management and Planning LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-03), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →