Firms compared · Updated October 10, 2026
Edward Jones vs. Ameriprise: Employee partnership vs. franchise network
The short answer
Edward Jones reported more than 20,000 advisors and about $2.6 trillion in client assets at June 30, 2026, about twice the advisor count and more than twice the client assets of Ameriprise, which reported more than 10,000 advisors and $1.2 trillion on the same date. Edward Jones is a private partnership whose advisors are employees, generally paid 36% to 40% of firm revenue from their clients according to a 2022 disclosure. Ameriprise is public, and most of its advisors are independent franchisees who use its brand, cover their own overhead and receive a higher payout than its employee advisors.
Regional & bank
- Financial advisors · Jun 2026
- more than 20,0001
- Client assets under care · Jun 2026
- about $2.6 trillion1
- Financial advisors (year-end, per 10-K) · Dec 2025
- 20,4259
- Ownership
- Private partnership owned by its partners3
- Parent company
- The Jones Financial Companies, L.L.L.P.3
- Partnership change
- New Class B limited partnership interest of about $1.25 billion announced November 2025, later raised to about $1.4 billion9
How advisors affiliate
- Employee advisor
- Partnership
Full Edward Jones profile and news →Regional & bank
- Financial advisors · Jun 2026
- more than 10,0002
- Total client assets · Jun 2026
- $1.2 trillion (wrap assets: $732 billion)2
- Franchise (non-employee) advisors · Dec 2025
- about 8,5004
- Headquarters
- Minneapolis, Minn.4
- Ownership
- Public (NYSE: AMP)4
- Channels
- Employee advisors, franchisee advisors (Ameriprise Franchise Group), and a bank and credit union channel4
How advisors affiliate
- Employee advisor
- Independent franchisee (Ameriprise Franchise Group)
- Bank and credit union channel
Full Ameriprise profile and news →Key differences
- Size: Edward Jones reported more than 20,000 advisors and about $2.6 trillion in client assets at June 30, 2026. Ameriprise reported more than 10,000 advisors and $1.2 trillion in total client assets on the same date.1,2
- Ownership: Edward Jones is a private partnership owned by its partners. Ameriprise is public (NYSE: AMP).3,4
- Affiliation models: Edward Jones advisors are employees who can become limited partners. Ameriprise had about 8,500 franchise advisors at Dec. 31, 2025, plus employee advisors and a bank and credit union channel.4,5,6
- Payout: Edward Jones advisors generally receive 36% to 40% of firm revenue from client accounts, per a July 2022 disclosure. Ameriprise says franchisees receive a higher payout than employees and pay a franchise association fee, without a published rate in our sources.4,5
- Recruiting: Edward Jones's careers site, as of October 2026, describes at least two times trailing-12-month production over two years for qualifying advisors. Ameriprise was reported in April 2025 to be willing to pay up to 125% of trailing revenue for top Commonwealth producers.7,8
Is Edward Jones bigger than Ameriprise?
Yes. Edward Jones reported more than 20,000 advisors and about $2.6 trillion in client assets at June 30, 2026, versus more than 10,000 advisors and $1.2 trillion at Ameriprise.
Which pays advisors more, Edward Jones or Ameriprise?
We can't compare published rates. Edward Jones advisors generally receive 36% to 40% of firm revenue from their clients, per a July 2022 disclosure. Ameriprise says its franchisees earn a higher payout than its employees but cover their own overhead and pay fees; the sources we reviewed don't give a rate.
Are Edward Jones and Ameriprise advisors employees?
Edward Jones advisors are employees. Ameriprise has both: employee advisors and about 8,500 franchise advisors, as of Dec. 31, 2025, who are independent contractors.
Built only from each firm’s sourced Financial ADVSR profile; figures carry their own as-of dates and may measure different things at each firm. Not investment or career advice. Spot an error? Tell the editors.