InvestmentNews reported on November 13, 2026 that Prudential Wealth Advisors posted record quarterly sales and is doubling down on recruiting, framing the results as a sign of a wealth management transformation under way at Prudential. The underlying figures come from the business's own announcement, issued on November 12, 2026 through PR Newswire from its Newark, New Jersey headquarters.
According to that release, the business had approximately $1.4 billion in third-quarter 2026 sales, the highest quarterly sales result in its history. September 2026 was its best single month. The release reports sales, not revenue or assets. It says total revenue rose 20% over two years but gives no dollar figure for revenue.
On recruiting, the release says more than 450 experienced advisors joined the business in the past 18 months, including wealth managers from Raymond James, JPMorgan, Ameriprise and Morgan Stanley. The release outlines spending on hiring and on helping new recruits move over, citing onboarding help and staff assigned to transitions, but gives no total. ROI-NJ, which also covered the announcement, noted that no spending totals were given and that the figures are not split by region for sales, revenue or assets.
The release puts the size of the business at more than 3,000 financial advisors serving nearly 4.3 million individual clients nationwide. Advisors oversee more than $80 billion in total client assets, up from nearly $50 billion four years earlier. These are client assets rather than the firm's own assets under management. President Patrick (Pat) Hynes credited the company's modernisation strategy for the results, and Terri Kinsella is identified in the release as head of recruiting.
Prudential Wealth Advisors is the U.S. financial advisory and wealth management business of Prudential Financial, Inc., which trades on the NYSE under the ticker PRU. The business was known as Prudential Advisors until September 24, 2026, when the rename took effect. Prudential's news release on the change says President Pat Hynes linked the new name to a planning approach that spans insurance, annuities, financial planning and investments.
The structure of the business is shaped by its relationship with LPL Financial. Its advisors provide brokerage and advisory services as registered persons of LPL Enterprise, an LPL Financial affiliate, and they are also licensed insurance agents of Prudential. LPL and Prudential first announced their strategic relationship in August 2023, when Prudential Advisors had about 2,600 advisors and roughly $50 billion in client assets. LPL later reported it had invested more than $300 million in building the platform and onboarding Prudential advisors, and that about $25 billion in assets had moved to its platform by the time the relationship went live. The two companies also work together on recruiting. Prudential announced the integration as complete in 2024.
Recruiting among wealth managers is competitive, and firms that can offer transition support and an established platform are often weighed against one another by advisors considering a move. The materials reviewed for this article do not include guidance on future sales or hiring targets, so the next indicators will be the company's future announcements and any further figures it publishes on recruiting costs.