InvestmentNews reported that Facet, the registered investment adviser that charges subscription fees rather than a percentage of assets, has added PGA Tour golfer Ben Griffin as a brand ambassador. According to InvestmentNews, Griffin left competitive golf to work as a mortgage loan officer before returning to the game, and the outlet says Lord Abbett bankrolled his comeback. The arrangement is the first athlete ambassador role Facet has announced, according to the same reporting.
Facet announced the partnership on November 4, 2026, through ACCESS Newswire. The company said Griffin had joined as its newest brand ambassador, timed to his return to Los Cabos, Mexico, to defend his title at the World Wide Technology Championship. Facet's logo appeared on his collar at that event on November 4, according to the firm's release coverage. The partnership was developed with Athlete-Driven Worldwide, which is leading activation alongside Facet, and Griffin is represented by SPORTFIVE. Shruti Joshi, Facet's president and COO, said in the announcement that Griffin's story shows how good financial advice can help people focus on living well now.
The terms are only partly public. InvestmentNews reported that Facet pays Griffin in cash and equity. A LinkedIn post by Facet co-founder Patrick McKenna says Griffin is not a Facet member and is paid cash plus equity, and the post itself describes that arrangement as a conflict of interest. The sources do not give the size of the payments or the length of the deal.
Griffin's background is reported differently across outlets. InvestmentNews said he won three PGA Tour events in 2025 and represented the United States at the 2025 Ryder Cup. It also reported that he worked as a mortgage loan officer at CIMG Residential Mortgage in Chapel Hill before returning to the Korn Ferry Tour. Accounts of the debt that led him to step away also vary: Golf Monthly quoted him citing $20,000, Yahoo Sports reported about $17,000 in credit card debt, and EssentiallySports reported $15,000. Lord Abbett had already extended a partnership with Griffin in 2025, according to its own press release.
Facet was founded in 2016 by Anders Jones, Patrick McKenna and Brent Weiss, according to Wealthtender. Its Form ADV Part 2A, dated October 2, 2026, lists Jones as chief executive and McKenna as executive chairperson, and says each owns more than 5% of the firm. The brochure reports $8,685,903,875 in discretionary assets under management as of September 30, 2026. Third-party data from PrivateFundData lists Durable Capital Master Fund LP as a 10 to 25% shareholder since 2022. Jones told InvestmentNews that the advisory headcount is in the mid-70s and that the advisors are all W-2 employees. Jones told InvestmentNews that the firm has been taking in roughly $400 million a month in new client money this year and has expanded by around three-quarters in 2026. These are company-stated figures that do not appear in a filing. Older coverage by WealthManagement reported a $35 million raise led by Multiplier Capital, which it said brought total funding above $210 million, but that report is dated.
Lord Abbett, founded in 1929, describes itself as an independent, privately held global active asset manager. It is based in Jersey City, New Jersey. In an October 19, 2026 release it said it managed about $258 billion as of September 30, 2026. Its Form ADV Part 3 states that no individual or company owns 25% or more of the firm. Douglas B. Sieg is chief executive officer and managing partner, according to the firm's materials.
The sources do not say whether Facet plans further ambassador deals. The next visible step is Griffin's defense of his title in Los Cabos, where the partnership launches.