Wealth manager, independent · Nashville, TN
The Pacific Financial Group, Inc.
Pacific Financial Group Inc · SEC-registered investment adviser · CRD 105203 · SEC 801-18151
At a glance
The Pacific Financial Group, Inc. is an SEC-registered investment adviser based in Nashville, Tennessee, with $5.1B in regulatory assets under management as of its Form ADV filed May 15, 2026. It reports 16,818 individual clients, 304 of them high-net-worth, holding an average of about $0.3 million each, and 62 employees. That ranks it 214th among the nation’s 5,657 independent wealth management RIAs and 2nd of 102 in Tennessee. It reports 3 custodians for its clients’ separately managed accounts: Fidelity Distributors Company, Charles Schwab and BNY Pershing.
Main office 425-451-7722LinkedInAs filed on Form ADV
- Regulatory AUM
- $5.1B
- Rank among independent wealth managers
- #214 of 5,657
- Rank among all SEC RIAs
- #2,078 of 17,210
- Rank in Tennessee
- #2 of 102
- Individual clients
- 16,818
- High-net-worth clients
- 304
- Accounts
- 16,832
- Discretionary
- 100% of AUM
- Employees
- 62
- Advisory staff
- 20
- Offices
- 1
Owners and executives on its Form ADV
- Megan M. MeadeManaging Member and Chief Executive Officer
- Yvonne J. DildineChief Financial Officer
- Richard R. LavinChief Legal Officer (12/2025) and Chief Compliance Officer (03/2026)
- David L. RossPresident
Custody and brokerage
3 custodians
- Fidelity Distributors Company$2.5B53%
- Charles Schwab$1.3B28%
- BNY Pershing$926M20%
Other RIAs using Fidelity Distributors CompanyOther multi-custodian RIAs
Broker-dealer
Hybrid RIA
The Pacific Financial Group, Inc. is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer.
Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 16,514 | $4.5B | 90% |
| High-net-worth individuals | 304 | $501M | 10% |
| Corporations or other businesses | 9 | $13M | <1% |
| Charitable organizations | 4 | $7M | <1% |
| Pension and profit sharing plans | 1 | $6M | <1% |
Disciplinary disclosures
The Pacific Financial Group, Inc. answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on The Pacific Financial Group, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Tennessee
All of Tennessee →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Sagespring Wealth PartnersFranklin | $8.5B | 11,558 |
| Red Door Wealth Management, LLCMemphis | $3.1B | 929 |
| Legacy Wealth Management, LLCMemphis | $2.7B | 1,460 |
| Rather & Kittrell, Inc.Knoxville | $2.3B | 982 |
| Capwealth Advisors, LLCFranklin | $2.0B | 1,407 |
| Woodmont Investment Counsel, LLCNashville | $2.0B | 437 |
Background
Questions
How much does The Pacific Financial Group, Inc. manage?
The Pacific Financial Group, Inc. reports $5.1B in regulatory assets under management across 16,832 accounts, 100% of it on a discretionary basis, on its Form ADV filed May 15, 2026.
How many clients does The Pacific Financial Group, Inc. have?
It reports 16,818 individual clients: 304 high-net-worth individuals and 16,514 other individuals. Individuals account for about 99% of its regulatory assets.
Where is The Pacific Financial Group, Inc. headquartered?
Its main office is in Nashville, Tennessee. It reports 1 office in total and 62 employees, 20 of whom perform investment advisory functions.
How does The Pacific Financial Group, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does The Pacific Financial Group, Inc. use?
It reports 3 custodians for its clients’ separately managed accounts: Fidelity Distributors Company, Charles Schwab and BNY Pershing. On Schedule D of its Form ADV filed May 15, 2026, it reports these amounts held: Fidelity Distributors Company ($2.5B); Charles Schwab ($1.3B); BNY Pershing ($926M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is The Pacific Financial Group, Inc. a hybrid RIA with a broker-dealer?
The Pacific Financial Group, Inc. is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is The Pacific Financial Group, Inc. a fiduciary?
As an SEC-registered investment adviser, The Pacific Financial Group, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 1 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is The Pacific Financial Group, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-15), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →