Wealth manager, independent · Greenville, SC
The Fiduciary Alliance
Fiduciary Alliance LLC · SEC-registered investment adviser · CRD 284924 · SEC 801-108283
At a glance
The Fiduciary Alliance is an SEC-registered investment adviser based in Greenville, South Carolina, with $2.5B in regulatory assets under management as of its Form ADV filed September 4, 2026. It reports 8,744 individual clients, 2,388 of them high-net-worth, holding an average of about $0.3 million each, and 76 employees. That ranks it 444th among the nation’s 5,657 independent wealth management RIAs and 4th of 61 in South Carolina. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 864-385-7999fiduciaryalliance.orgLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.5B
- Rank among independent wealth managers
- #444 of 5,657
- Rank among all SEC RIAs
- #3,152 of 17,210
- Rank in South Carolina
- #4 of 61
- Individual clients
- 8,744
- High-net-worth clients
- 2,388
- Accounts
- 9,155
- Discretionary
- 98% of AUM
- Employees
- 76
- Advisory staff
- 45
- Offices
- 26
Owners and executives on its Form ADV
- Brian J. BoughnerManaging Member
- Gregory M. TownerChief Investment Officer
- Susan S HarvellChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
The Fiduciary Alliance is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed February 2026) names Fortune Financial Services as the broker-dealer its advisers are registered with.
Commissionable Securities Sales Representatives of our firm may be registered representatives of Fortune Financial Services, members FINRA/SIPC.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 6,356 | $1.2B | 48% |
| High-net-worth individuals | 2,388 | $1.1B | 45% |
| Other investment advisers | – | $83M | 3% |
| Corporations or other businesses | 168 | $66M | 3% |
| Pension and profit sharing plans | 12 | $11M | <1% |
| Charitable organizations | 9 | $10M | <1% |
| Other | 31 | $5M | <1% |
Disciplinary disclosures
The Fiduciary Alliance reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗fiduciaryalliance.org ↗
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The full record on The Fiduciary Alliance
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 9 years of filings
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- Growth over one, three and five years
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- Rank against 1,599 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in South Carolina
All of South Carolina →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Apollon Wealth Management, LLCMount Pleasant | $12B | 8,310 |
| Permcap Investment OfficeCharleston | $4.0B | 39 |
| Foster VictorGreenville | $2.6B | 1,638 |
| Abacus Planning Group, Inc.Columbia | $2.2B | 307 |
| Colonial Trust Advisors, Inc.Spartanburg | $1.9B | 895 |
| Greenwood Capital Associates, LLCGreenwood | $1.8B | 660 |
Background
Questions
How much does The Fiduciary Alliance manage?
The Fiduciary Alliance reports $2.5B in regulatory assets under management across 9,155 accounts, 98% of it on a discretionary basis, on its Form ADV filed September 4, 2026.
How many clients does The Fiduciary Alliance have?
It reports 8,744 individual clients: 2,388 high-net-worth individuals and 6,356 other individuals. Individuals account for about 93% of its regulatory assets.
Where is The Fiduciary Alliance headquartered?
Its main office is in Greenville, South Carolina. It reports 26 offices in total and 76 employees, 45 of whom perform investment advisory functions.
How does The Fiduciary Alliance charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees; performance-based fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does The Fiduciary Alliance use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed September 4, 2026, it reports these amounts held: Charles Schwab ($2.2B); Fidelity ($306M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is The Fiduciary Alliance a hybrid RIA with a broker-dealer?
The Fiduciary Alliance is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is The Fiduciary Alliance a fiduciary?
As an SEC-registered investment adviser, The Fiduciary Alliance owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 1 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is The Fiduciary Alliance’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-04), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →