Wealth manager, independent · Birmingham, AL
Southern Financial Group, LLC
SEC-registered investment adviser · CRD 142644 · SEC 801-67489
At a glance
Southern Financial Group, LLC is an SEC-registered investment adviser based in Birmingham, Alabama, with $1.1B in regulatory assets under management as of its Form ADV filed February 26, 2026. It reports 1,140 individual clients, 352 of them high-net-worth, holding an average of about $0.9 million each, and 8 employees. That ranks it 1052nd among the nation’s 5,657 independent wealth management RIAs and 10th of 43 in Alabama. It reports Fidelity as the custodian for its clients’ separately managed accounts.
Main office 205-383-1415thesouthernfinancialgroup.comAs filed on Form ADV
- Regulatory AUM
- $1.1B
- Rank among independent wealth managers
- #1,052 of 5,657
- Rank among all SEC RIAs
- #5,232 of 17,210
- Rank in Alabama
- #10 of 43
- Individual clients
- 1,140
- High-net-worth clients
- 352
- Accounts
- 2,597
- Discretionary
- 100% of AUM
- Employees
- 8
- Advisory staff
- 2
- Offices
- 1
Owners and executives on its Form ADV
- David F. PainterMember, Chief Compliance Officer
- Christopher T. HolderMember, Chief Financial Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Southern Financial Group, LLC is a hybrid RIA: 2 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed February 2026) names Osaic Wealth as the broker-dealer its advisers are registered with.
Persons providing investment advice on behalf of our firm are registered representatives of Osaic Wealth, Inc.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 352 | $768M | 73% |
| Individuals | 788 | $280M | 27% |
| Corporations or other businesses | 4 | $1M | <1% |
| Charitable organizations | 2 | $0M | <1% |
Disciplinary disclosures
Southern Financial Group, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗thesouthernfinancialgroup.com ↗
AtlasMembers
The full record on Southern Financial Group, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 3,416 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Alabama
All of Alabama →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Oneascent Financial Services LLCBirmingham | $3.5B | 5,128 |
| Leavell Investment Management, Inc.Mobile | $3.4B | 2,850 |
| Mitchell, McLeod, Pugh & Williams, Inc.Mobile | $2.7B | 935 |
Background
Questions
How much does Southern Financial Group, LLC manage?
Southern Financial Group, LLC reports $1.1B in regulatory assets under management across 2,597 accounts, 100% of it on a discretionary basis, on its Form ADV filed February 26, 2026.
How many clients does Southern Financial Group, LLC have?
It reports 1,140 individual clients: 352 high-net-worth individuals and 788 other individuals. Individuals account for about 100% of its regulatory assets.
Where is Southern Financial Group, LLC headquartered?
Its main office is in Birmingham, Alabama. It reports 1 office in total and 8 employees, 2 of whom perform investment advisory functions.
How does Southern Financial Group, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Southern Financial Group, LLC use?
It reports Fidelity as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed February 26, 2026, it reports these amounts held: Fidelity ($1.1B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Southern Financial Group, LLC a hybrid RIA with a broker-dealer?
Southern Financial Group, LLC is a hybrid RIA: 2 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Southern Financial Group, LLC a fiduciary?
As an SEC-registered investment adviser, Southern Financial Group, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 2 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Southern Financial Group, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-02-26), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →