Wealth manager, independent · Birmingham, AL
Oneascent Financial Services LLC
SEC-registered investment adviser · CRD 284549 · SEC 801-108265
At a glance
Oneascent Financial Services LLC is an SEC-registered investment adviser based in Birmingham, Alabama, with $3.5B in regulatory assets under management as of its Form ADV filed August 14, 2026. It reports 5,128 individual clients, 804 of them high-net-worth, holding an average of about $0.6 million each, and 161 employees. That ranks it 308th among the nation’s 5,657 independent wealth management RIAs and 7th of 43 in Alabama. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 205-313-9142oneascent.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $3.5B
- Rank among independent wealth managers
- #308 of 5,657
- Rank among all SEC RIAs
- #2,581 of 17,210
- Rank in Alabama
- #7 of 43
- Individual clients
- 5,128
- High-net-worth clients
- 804
- Accounts
- 16,009
- Discretionary
- 86% of AUM
- Employees
- 161
- Advisory staff
- 74
- Offices
- 36
Owners and executives on its Form ADV
- Harry N. PearsonManager
- Robert W. GrubbChief Operating Officer
- Tomonica M. StoudemireChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Oneascent Financial Services LLC is a hybrid RIA: 16 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed August 2026) names Purshe Kaplan Sterling Investments, an unaffiliated broker-dealer, as the broker-dealer its advisers are registered with.
Compensation for the Sale of Securities To permit OneAscent clients to have access to as many investment solutions as possible, certain professionals of OneAscent are registered representatives of Purshe Kaplan Sterling Investments, Inc.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 804 | $1.9B | 54% |
| Individuals | 4,324 | $1.1B | 31% |
| Pension and profit sharing plans | 70 | $303M | 9% |
| Charitable organizations | 45 | $182M | 5% |
| Corporations or other businesses | 36 | $28M | <1% |
Disciplinary disclosures
Oneascent Financial Services LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗oneascent.com ↗
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The full record on Oneascent Financial Services LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 9 years of filings
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- Growth over one, three and five years
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- Rank against 1,153 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Alabama
All of Alabama →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Eversource Wealth Advisors, LLCBirmingham | $5.1B | 3,255 |
| Stonex Advisors Inc.Birmingham | $5.1B | 9,741 |
| The Welch Group, LLCBirmingham | $3.7B | 1,416 |
| Leavell Investment Management, Inc.Mobile | $3.4B | 2,850 |
| Mitchell, McLeod, Pugh & Williams, Inc.Mobile | $2.7B | 935 |
| Southern Financial Group, LLCBirmingham | $1.1B | 1,140 |
Background
Questions
How much does Oneascent Financial Services LLC manage?
Oneascent Financial Services LLC reports $3.5B in regulatory assets under management across 16,009 accounts, 86% of it on a discretionary basis, on its Form ADV filed August 14, 2026.
How many clients does Oneascent Financial Services LLC have?
It reports 5,128 individual clients: 804 high-net-worth individuals and 4,324 other individuals. Individuals account for about 85% of its regulatory assets.
Where is Oneascent Financial Services LLC headquartered?
Its main office is in Birmingham, Alabama. It reports 36 offices in total and 161 employees, 74 of whom perform investment advisory functions.
How does Oneascent Financial Services LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Oneascent Financial Services LLC use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed August 14, 2026, it reports these amounts held: Charles Schwab ($2.3B); Fidelity ($536M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Oneascent Financial Services LLC a hybrid RIA with a broker-dealer?
Oneascent Financial Services LLC is a hybrid RIA: 16 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Oneascent Financial Services LLC a fiduciary?
As an SEC-registered investment adviser, Oneascent Financial Services LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 16 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Oneascent Financial Services LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-14), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →