Broker-dealer firm · Bloomfield Hills, MI
Schwartz & Co.
Gregory J. Schwartz & Co., Inc. · SEC-registered investment adviser · CRD 7294 · SEC 801-62856
At a glance
Schwartz & Co. is an SEC-registered investment adviser based in Bloomfield Hills, Michigan, with $10.5 billion in regulatory assets under management as of its Form ADV filed March 30, 2026. Its largest client group by assets is pension and profit sharing plans, and it reports 1,402 individual clients. By Form ADV it is a broker-dealer firm, ranked 65th of 391 broker-dealer firms and 1,322nd of 17,210 SEC-registered advisers by assets.
Main office 248-644-2701gjsco.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $10B
- Rank among broker-dealer firms
- #65 of 391
- Rank among all SEC RIAs
- #1,322 of 17,210
- Rank in Michigan
- #6 of 305
- Individual clients
- 1,402
- High-net-worth clients
- 637
- Accounts
- 1,737
- Discretionary
- 2% of AUM
- Employees
- 30
- Advisory staff
- 23
- Offices
- 2
Owners and executives on its Form ADV
- Gregory John SchwartzChairman of the Board
- Gregory John Jr SchwartzVice-President
- Edward Augustine SchwartzPresident/ceo
- Walter George SchwartzVice-President
- Joseph Emmet SchwartzTreasurer/secretary
- Peter Francis SchwartzVice-President
- Laura Lea PowersCFO, CCO, Finop
Custody and brokerage
3 custodians
- Fidelity Management Trust$3.7B48%
- RBC$2.4B31%
- Empower$1.6B21%
Other RIAs using Fidelity Management TrustOther multi-custodian RIAs
Broker-dealer
Hybrid RIA
Schwartz & Co. is a hybrid RIA: 28 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed March 2026) names Schwartz & Co as the broker-dealer its advisers are registered with.
Other Compensation Several investment adviser representatives (IAR) are also registered representatives of Schwartz & Co., an SEC registered broker-dealer and member of FINRA.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Pension and profit sharing plans | 193 | $7.9B | 75% |
| High-net-worth individuals | 637 | $1.5B | 14% |
| Individuals | 765 | $598M | 6% |
| Corporations or other businesses | 83 | $451M | 4% |
| Charitable organizations | 57 | $104M | <1% |
| State or municipal government entities | 2 | $20M | <1% |
Disciplinary disclosures
Schwartz & Co. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Periodicals or newsletters
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗gjsco.com ↗
AtlasMembers
The full record on Schwartz & Co.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 70 peers of its type and size
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- Owners and executives, with titles and stakes
- 7 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Schwartz & Co. manage?
Schwartz & Co. reports $10.5 billion in regulatory assets under management across 1,737 accounts, 2% of it on a discretionary basis, on its Form ADV filed March 30, 2026.
What kind of firm is Schwartz & Co.?
Schwartz & Co. is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser. It reports a bank or thrift among its related persons.
Who are Schwartz & Co.’s clients?
By assets, its largest client types are pension and profit sharing plans ($7.9 billion, 193 clients); high-net-worth individuals ($1.5 billion, 637 clients); individuals ($598 million, 765 clients).
Does Schwartz & Co. have any disciplinary history?
Schwartz & Co. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Schwartz & Co.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →