Wealth manager, independent · Kentwood, MI
Regal Investment Advisors LLC
SEC-registered investment adviser · CRD 125004 · SEC 801-71923
At a glance
Regal Investment Advisors LLC is an SEC-registered investment adviser based in Kentwood, Michigan, with $2.9B in regulatory assets under management as of its Form ADV filed May 18, 2026. It reports 8,220 individual clients, 555 of them high-net-worth, holding an average of about $0.3 million each, and 131 employees. That ranks it 382nd among the nation’s 5,657 independent wealth management RIAs and 12th of 178 in Michigan. It reports 2 custodians for its clients’ separately managed accounts: Fidelity Distributors Company and Charles Schwab.
Main office 616-224-2204regalria.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.9B
- Rank among independent wealth managers
- #382 of 5,657
- Rank among all SEC RIAs
- #2,901 of 17,210
- Rank in Michigan
- #12 of 178
- Individual clients
- 8,220
- High-net-worth clients
- 555
- Accounts
- 13,473
- Discretionary
- 85% of AUM
- Employees
- 131
- Advisory staff
- 118
- Offices
- 78
Owners and executives on its Form ADV
- John A. KailunasCEO
- Donald N. CarlsonExecutive Vice President
- Thomas J. BonningtonChief Compliance Officer
- William S. BestChief Operating Officer
Custody and brokerage
2 custodians
- Fidelity Distributors Company$1.9B71%
- Charles Schwab$766M29%
Other RIAs using Fidelity Distributors CompanyOther multi-custodian RIAs
Broker-dealer
Hybrid RIA
Regal Investment Advisors LLC is a hybrid RIA: 75 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Regulus Financial Group, LLC.
- Regulus Financial Group, LLC ↗CRD 150631
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, June 2026
Its Form ADV brochure (filed April 2026) names Regulus Financial Group as the broker-dealer its advisers are registered with.
Many of our IARs are also registered representatives of our affiliated broker dealer, Regulus Financial Group, LLC.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 7,665 | $1.6B | 55% |
| High-net-worth individuals | 555 | $1.1B | 40% |
| Pension and profit sharing plans | 40 | $127M | 4% |
| Corporations or other businesses | 36 | $14M | <1% |
| Charitable organizations | 6 | $1M | <1% |
Disciplinary disclosures
Regal Investment Advisors LLC answers yes to 8 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗regalria.com ↗
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- Assets, accounts, clients and staff, ten years of filings
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Similar-size RIAs in Michigan
All of Michigan →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Corecap AdvisorsSouthfield | $4.0B | 9,671 |
| Innovia Wealth, LLCGrand Rapids | $3.3B | 727 |
| Retirement Income Solutions, Inc.ANN Arbor | $3.0B | 1,265 |
| NPF Investment AdvisorsGrand Rapids | $2.7B | 938 |
| Sigma Investment CounselorsNorthville | $2.2B | 775 |
| Diversified Portfolios, Inc.Bloomfield Hills | $1.9B | 660 |
Background
Questions
How much does Regal Investment Advisors LLC manage?
Regal Investment Advisors LLC reports $2.9B in regulatory assets under management across 13,473 accounts, 85% of it on a discretionary basis, on its Form ADV filed May 18, 2026.
How many clients does Regal Investment Advisors LLC have?
It reports 8,220 individual clients: 555 high-net-worth individuals and 7,665 other individuals. Individuals account for about 95% of its regulatory assets.
Where is Regal Investment Advisors LLC headquartered?
Its main office is in Kentwood, Michigan. It reports 78 offices in total and 131 employees, 118 of whom perform investment advisory functions.
How does Regal Investment Advisors LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees; other. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Regal Investment Advisors LLC use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity Distributors Company and Charles Schwab. On Schedule D of its Form ADV filed May 18, 2026, it reports these amounts held: Fidelity Distributors Company ($1.9B); Charles Schwab ($766M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Regal Investment Advisors LLC a hybrid RIA with a broker-dealer?
Regal Investment Advisors LLC is a hybrid RIA: 75 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Regulus Financial Group, LLC. Regulus Financial Group, LLC clears through Pershing, according to its annual report filed with the SEC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Regal Investment Advisors LLC a fiduciary?
As an SEC-registered investment adviser, Regal Investment Advisors LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 75 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Regal Investment Advisors LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-18), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →