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Wealth manager, independent · Grand Rapids, MI

NPF Investment Advisors

Norris Perne & French LLP · SEC-registered investment adviser · CRD 104683 · SEC 801-3475

At a glance

NPF Investment Advisors is an SEC-registered investment adviser based in Grand Rapids, Michigan, with $2.7B in regulatory assets under management as of its Form ADV filed March 27, 2026. It reports 938 individual clients, 537 of them high-net-worth, holding an average of about $2.5 million each, and 18 employees. That ranks it 412th among the nation’s 5,657 independent wealth management RIAs and 13th of 178 in Michigan. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab.

Main office 616-459-3421norrisperne.comLinkedInAs filed on Form ADV

Regulatory AUM
$2.7B
Rank among independent wealth managers
#412 of 5,657
Rank among all SEC RIAs
#3,029 of 17,210
Rank in Michigan
#13 of 178
Individual clients
938
High-net-worth clients
537
Accounts
3,233
Discretionary
100% of AUM
Employees
18
Advisory staff
13
Offices
1

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

No broker-dealer ties

NPF Investment Advisors reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Other RIAs with no broker-dealer ties

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals537$2.2B82%
Individuals401$155M6%
Corporations or other businesses21$143M5%
Charitable organizations28$136M5%
Pension and profit sharing plans6$38M1%

Disciplinary disclosures

NPF Investment Advisors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

AtlasMembers

The full record on NPF Investment Advisors

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 1,500 peers of its type and size
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Owners and executives, with titles and stakes
5 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Michigan

All of Michigan →
FirmRegulatory AUMClients
Innovia Wealth, LLCGrand Rapids$3.3B727
Retirement Income Solutions, Inc.ANN Arbor$3.0B1,265
Regal Investment Advisors LLCKentwood$2.9B8,220
Sigma Investment CounselorsNorthville$2.2B775
Diversified Portfolios, Inc.Bloomfield Hills$1.9B660
Blue Chip Partners, LLCFarmington Hills$1.9B1,001

Background

Questions

How much does NPF Investment Advisors manage?

NPF Investment Advisors reports $2.7B in regulatory assets under management across 3,233 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 27, 2026.

How many clients does NPF Investment Advisors have?

It reports 938 individual clients: 537 high-net-worth individuals and 401 other individuals. Individuals account for about 88% of its regulatory assets.

Where is NPF Investment Advisors headquartered?

Its main office is in Grand Rapids, Michigan. It reports 1 office in total and 18 employees, 13 of whom perform investment advisory functions.

How does NPF Investment Advisors charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does NPF Investment Advisors use?

It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab. On Schedule D of its Form ADV filed March 27, 2026, it reports these amounts held: Fidelity ($2.2B); Charles Schwab ($393M). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is NPF Investment Advisors a hybrid RIA with a broker-dealer?

NPF Investment Advisors reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Is NPF Investment Advisors a fiduciary?

As an SEC-registered investment adviser, NPF Investment Advisors owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.

Where these numbers come from

Every figure is NPF Investment Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-27), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →