Wealth manager, independent · Birmingham, MI
Planning Alternatives LTD
SEC-registered investment adviser · CRD 110268 · SEC 801-18310
At a glance
Planning Alternatives LTD is an SEC-registered investment adviser based in Birmingham, Michigan, with $1.5B in regulatory assets under management as of its Form ADV filed August 7, 2026. It reports 669 individual clients, 324 of them high-net-worth, holding an average of about $2.2 million each, and 20 employees. That ranks it 707th among the nation’s 5,657 independent wealth management RIAs and 20th of 178 in Michigan. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 248-645-1520planningalt.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.5B
- Rank among independent wealth managers
- #707 of 5,657
- Rank among all SEC RIAs
- #4,192 of 17,210
- Rank in Michigan
- #20 of 178
- Individual clients
- 669
- High-net-worth clients
- 324
- Accounts
- 693
- Discretionary
- 100% of AUM
- Employees
- 20
- Advisory staff
- 9
- Offices
- 3
Owners and executives on its Form ADV
- Nathan M. MersereauPresident
- Andrew S WarningChief Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Planning Alternatives LTD reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 324 | $1.3B | 87% |
| Individuals | 345 | $140M | 9% |
| Corporations or other businesses | 13 | $28M | 2% |
| Pension and profit sharing plans | 8 | $23M | 2% |
| Charitable organizations | 3 | $9M | <1% |
Disciplinary disclosures
Planning Alternatives LTD reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗planningalt.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 2,468 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Michigan
All of Michigan →| Firm | Regulatory AUM | Clients |
|---|---|---|
| C2 Private WealthNovi | $1.8B | 2,056 |
| Signal Advisors Wealth, LLCDetroit | $1.7B | 4,816 |
| LVM Capital Management LTDPortage | $1.6B | 1,369 |
| Spartan Wealth ManagementBingham Farms | $1.5B | 1,165 |
| Fiduciary Financial AdvisorsGrand Rapids | $1.3B | 2,164 |
| CWS Financial Advisors LLCKalamazoo | $1.3B | 802 |
Background
Questions
How much does Planning Alternatives LTD manage?
Planning Alternatives LTD reports $1.5B in regulatory assets under management across 693 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 7, 2026.
How many clients does Planning Alternatives LTD have?
It reports 669 individual clients: 324 high-net-worth individuals and 345 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Planning Alternatives LTD headquartered?
Its main office is in Birmingham, Michigan. It reports 3 offices in total and 20 employees, 9 of whom perform investment advisory functions.
How does Planning Alternatives LTD charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Planning Alternatives LTD use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed August 7, 2026, it reports these amounts held: Charles Schwab ($1.3B); Fidelity ($187M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Planning Alternatives LTD a hybrid RIA with a broker-dealer?
Planning Alternatives LTD reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Planning Alternatives LTD a fiduciary?
As an SEC-registered investment adviser, Planning Alternatives LTD owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Planning Alternatives LTD’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-07), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →