Wealth manager, independent · Richmond, VA
Heartwood Wealth Advisors, LLC
SEC-registered investment adviser · CRD 300273 · SEC 801-114721
At a glance
Heartwood Wealth Advisors, LLC is an SEC-registered investment adviser based in Richmond, Virginia, with $1.5B in regulatory assets under management as of its Form ADV filed April 30, 2026. It reports 566 individual clients, 566 of them high-net-worth, holding an average of about $2.5 million each, and 13 employees. That ranks it 703rd among the nation’s 5,657 independent wealth management RIAs and 18th of 151 in Virginia.
Main office 804-269-8711heartwoodva.comAs filed on Form ADV
- Regulatory AUM
- $1.5B
- Rank among independent wealth managers
- #703 of 5,657
- Rank among all SEC RIAs
- #4,181 of 17,210
- Rank in Virginia
- #18 of 151
- Individual clients
- 566
- High-net-worth clients
- 566
- Accounts
- 1,897
- Discretionary
- 91% of AUM
- Employees
- 13
- Advisory staff
- 10
- Offices
- 1
Owners and executives on its Form ADV
- Edwin S. MartinManaging Director
- Wesley B. KaufmanManaging Director/chief Compliance Officer
- Stephen T. ClarkeManaging Director
- Benjamin F. GurleyManaging Director
Custody and brokerage
Custodian
Heartwood Wealth Advisors, LLC’s Form ADV lists no custodian for separately managed accounts. Firms report one only when they manage $10 million or more in those accounts.
Broker-dealer
Hybrid RIA
Heartwood Wealth Advisors, LLC is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed February 2026) names Purshe Kaplan Sterling Investments as the broker-dealer its advisers are registered with.
Outside Brokerage Arrangements Ben Gurley is a registered representative with Purshe Kaplan Sterling Investments (“PKS”), a securities broker- dealer and member FINRA/SIPC.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 566 | $1.4B | 92% |
| Pension and profit sharing plans | 6 | $113M | 7% |
| Charitable organizations | 2 | $4M | <1% |
Disciplinary disclosures
Heartwood Wealth Advisors, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗heartwoodva.com ↗
AtlasMembers
The full record on Heartwood Wealth Advisors, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 6 years of filings
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- Growth over one, three and five years
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- Rank against 2,462 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Virginia
All of Virginia →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Azzad Asset Management, Inc.Falls Church | $1.8B | 1,494 |
| The Hoerner Planning Group, LLCMiddleburg | $1.7B | 365 |
| Godsey & Gibb Wealth ManagementRichmond | $1.6B | 747 |
| Activ8 Family Office LLCMcLean | $1.5B | 299 |
| WealthcrossingRichmond | $1.5B | 266 |
| D'orazio Wealth AdvisorsVienna | $1.4B | 291 |
Background
Questions
How much does Heartwood Wealth Advisors, LLC manage?
Heartwood Wealth Advisors, LLC reports $1.5B in regulatory assets under management across 1,897 accounts, 91% of it on a discretionary basis, on its Form ADV filed April 30, 2026.
How many clients does Heartwood Wealth Advisors, LLC have?
It reports 566 individual clients: 566 high-net-worth individuals and 0 other individuals. Individuals account for about 92% of its regulatory assets.
Where is Heartwood Wealth Advisors, LLC headquartered?
Its main office is in Richmond, Virginia. It reports 1 office in total and 13 employees, 10 of whom perform investment advisory functions.
How does Heartwood Wealth Advisors, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
Is Heartwood Wealth Advisors, LLC a hybrid RIA with a broker-dealer?
Heartwood Wealth Advisors, LLC is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Heartwood Wealth Advisors, LLC a fiduciary?
As an SEC-registered investment adviser, Heartwood Wealth Advisors, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 1 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Heartwood Wealth Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →