Wealth manager, independent · Claremont, CA
Gould Asset Management LLC
SEC-registered investment adviser · CRD 113098 · SEC 801-63162
At a glance
Gould Asset Management LLC is an SEC-registered investment adviser based in Claremont, California, with $1.0B in regulatory assets under management as of its Form ADV filed April 16, 2026. It reports 349 individual clients, 229 of them high-net-worth, holding an average of about $2.8 million each, and 15 employees. That ranks it 1069th among the nation’s 5,657 independent wealth management RIAs and 129th of 714 in California. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab.
Main office 909-445-1291gouldasset.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.0B
- Rank among independent wealth managers
- #1,069 of 5,657
- Rank among all SEC RIAs
- #5,281 of 17,210
- Rank in California
- #129 of 714
- Individual clients
- 349
- High-net-worth clients
- 229
- Accounts
- 644
- Discretionary
- 96% of AUM
- Employees
- 15
- Advisory staff
- 9
- Offices
- 1
Owners and executives on its Form ADV
- Paul M. GoldensohnMember
- Donald P. GouldPresident, Chief Investment Officer
- Thomas K. CarrChief Compliance Officer, Senior Portfolio Manager
- Scott B. SmithSenior Portfolio Manager
- John J. DebiaseSenior Portfolio Manager
- Derek M. BaldwinSenior Portfolio Manager
Custody and brokerage
Broker-dealer
Affiliated broker-dealer
It reports a broker-dealer among its affiliates on Form ADV.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 229 | $917M | 89% |
| Individuals | 120 | $78M | 7% |
| Charitable organizations | 14 | $40M | 4% |
Disciplinary disclosures
Gould Asset Management LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗gouldasset.com ↗
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The full record on Gould Asset Management LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 3,447 peers of its type and size
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- Owners and executives, with titles and stakes
- 6 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in California
All of California →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Manchester Financial IncWestlake Village | $1.0B | 1,018 |
| Three Bridge Wealth AdvisorsLOS Altos | $1.0B | 71 |
| RPG Investment Advisory, LLCPleasanton | $1.0B | 953 |
| Verita Strategic Wealth Partners, LLCSAN Francisco | $1.0B | 17 |
| Navigation Group LLCRedwood Shores | $1.0B | 330 |
| Fermata AdvisorsSonoma | $1.0B | 2,815 |
Background
Questions
How much does Gould Asset Management LLC manage?
Gould Asset Management LLC reports $1.0B in regulatory assets under management across 644 accounts, 96% of it on a discretionary basis, on its Form ADV filed April 16, 2026.
How many clients does Gould Asset Management LLC have?
It reports 349 individual clients: 229 high-net-worth individuals and 120 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Gould Asset Management LLC headquartered?
Its main office is in Claremont, California. It reports 1 office in total and 15 employees, 9 of whom perform investment advisory functions.
How does Gould Asset Management LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees; performance-based fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Gould Asset Management LLC use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab. On Schedule D of its Form ADV filed April 16, 2026, it reports these amounts held: Fidelity ($813M); Charles Schwab ($175M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Gould Asset Management LLC a hybrid RIA with a broker-dealer?
It reports a broker-dealer among its affiliates on Form ADV.
Is Gould Asset Management LLC a fiduciary?
As an SEC-registered investment adviser, Gould Asset Management LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Gould Asset Management LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-16), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →