Wealth manager, independent · Indianapolis, IN
Elser Financial Planning, Inc.
SEC-registered investment adviser · CRD 143311 · SEC 801-80871
At a glance
Elser Financial Planning, Inc. is an SEC-registered investment adviser based in Indianapolis, Indiana, with $2.1B in regulatory assets under management as of its Form ADV filed September 29, 2026. It reports 578 individual clients, 420 of them high-net-worth, holding an average of about $3.5 million each, and 15 employees. That ranks it 528th among the nation’s 5,657 independent wealth management RIAs and 9th of 88 in Indiana. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 317-731-5615elserfp.comAs filed on Form ADV
- Regulatory AUM
- $2.1B
- Rank among independent wealth managers
- #528 of 5,657
- Rank among all SEC RIAs
- #3,520 of 17,210
- Rank in Indiana
- #9 of 88
- Individual clients
- 578
- High-net-worth clients
- 420
- Accounts
- 1,643
- Discretionary
- 54% of AUM
- Employees
- 15
- Advisory staff
- 10
- Offices
- 1
Owners and executives on its Form ADV
- Susan C. ElserPresident
- Linda D MurphyCco/managing Partner
- Derek C. HamiltonShareholder
- Jonathan L. HerndonShareholder/managing Partner
- Eric A ShetterShareholder
- KATHLEEN E. TranovichShareholder/managing Partner
- Zachary G GilesShareholder
- Mackenzie ZanderShareholder/operations
- James R. WenglikowskiShareholder
- Samuel R. McDanielShareholder
Custody and brokerage
Broker-dealer
No broker-dealer ties
Elser Financial Planning, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 420 | $1.9B | 92% |
| Individuals | 158 | $62M | 3% |
| Charitable organizations | – | $59M | 3% |
| Corporations or other businesses | 6 | $42M | 2% |
| Pension and profit sharing plans | – | $0M | <1% |
Disciplinary disclosures
Elser Financial Planning, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗elserfp.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- 10 namedLocked
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Indiana
All of Indiana →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Creative Financial Designs, Inc.Kokomo | $2.9B | 10,477 |
| Bedel Financial Consulting IncIndianapolis | $2.9B | 1,162 |
| Phillips FinancialFort Wayne | $2.6B | 888 |
| Invst, LLCIndianapolis | $1.6B | 2,193 |
| LJI Wealth Management, LLCIndianapolis | $1.4B | 1,490 |
| Wealth Advisors GroupFort Wayne | $1.3B | 1,013 |
Background
Questions
How much does Elser Financial Planning, Inc. manage?
Elser Financial Planning, Inc. reports $2.1B in regulatory assets under management across 1,643 accounts, 54% of it on a discretionary basis, on its Form ADV filed September 29, 2026.
How many clients does Elser Financial Planning, Inc. have?
It reports 578 individual clients: 420 high-net-worth individuals and 158 other individuals. Individuals account for about 95% of its regulatory assets.
Where is Elser Financial Planning, Inc. headquartered?
Its main office is in Indianapolis, Indiana. It reports 1 office in total and 15 employees, 10 of whom perform investment advisory functions.
How does Elser Financial Planning, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Elser Financial Planning, Inc. use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed September 29, 2026, it reports these amounts held: Charles Schwab ($326M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Elser Financial Planning, Inc. a hybrid RIA with a broker-dealer?
Elser Financial Planning, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Elser Financial Planning, Inc. a fiduciary?
As an SEC-registered investment adviser, Elser Financial Planning, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Elser Financial Planning, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-29), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →