Wealth manager, independent · Kokomo, IN
Creative Financial Designs, Inc.
SEC-registered investment adviser · CRD 109032 · SEC 801-60153
At a glance
Creative Financial Designs, Inc. is an SEC-registered investment adviser based in Kokomo, Indiana, with $2.9B in regulatory assets under management as of its Form ADV filed March 30, 2026. It reports 10,477 individual clients, 462 of them high-net-worth, holding an average of about $0.3 million each, and 170 employees. That ranks it 371st among the nation’s 5,657 independent wealth management RIAs and 6th of 88 in Indiana. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab.
Main office 765-453-9600creativefinancialdesigns.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.9B
- Rank among independent wealth managers
- #371 of 5,657
- Rank among all SEC RIAs
- #2,862 of 17,210
- Rank in Indiana
- #6 of 88
- Individual clients
- 10,477
- High-net-worth clients
- 462
- Accounts
- 15,029
- Discretionary
- 99% of AUM
- Employees
- 170
- Advisory staff
- 155
- Offices
- 105
Owners and executives on its Form ADV
- Brent A. OwensPresident, Director
- Kregg J. RoozeDirector, Vice President
- Brooke L. RockeySecretary, Director
- Matthew O BahrenburgChief Compliance Officer
- Mickey L. OwensDirector
- Christopher M RockeyDirector, Treasurer
- Brigit R BraunDirector
- Gregory J. SmithChief Financial Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Creative Financial Designs, Inc. is a hybrid RIA: 160 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: CFD Investments, Inc..
- CFD Investments, Inc. ↗CRD 25427
Its Form ADV brochure (filed March 2026) names CFD Investments as the broker-dealer its advisers are registered with.
Staff Members and investment adviser representatives Many of the firm’s personnel and investment adviser representatives are registered representatives of cfd Investments, Inc., a securities broker/dealer and affiliated entity of Creative.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 10,015 | $2.0B | 70% |
| High-net-worth individuals | 462 | $842M | 29% |
| Pension and profit sharing plans | 19 | $22M | <1% |
| Corporations or other businesses | 37 | $19M | <1% |
| Charitable organizations | 33 | $10M | <1% |
Disciplinary disclosures
Creative Financial Designs, Inc. answers yes to 14 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Periodicals or newsletters
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Subscription fees
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗creativefinancialdesigns.com ↗
AtlasMembers
The full record on Creative Financial Designs, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 1,387 peers of its type and size
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- Owners and executives, with titles and stakes
- 8 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 2Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Indiana
All of Indiana →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Valeo Financial Advisors, LLCCarmel | $13B | 3,021 |
| SYM Financial AdvisorsWinona Lake | $5.8B | 1,801 |
| CX Institutional, LLCAuburn | $4.5B | 4,553 |
| Bedel Financial Consulting IncIndianapolis | $2.9B | 1,162 |
| Phillips FinancialFort Wayne | $2.6B | 888 |
| Elser Financial Planning, Inc.Indianapolis | $2.1B | 578 |
Background
Questions
How much does Creative Financial Designs, Inc. manage?
Creative Financial Designs, Inc. reports $2.9B in regulatory assets under management across 15,029 accounts, 99% of it on a discretionary basis, on its Form ADV filed March 30, 2026.
How many clients does Creative Financial Designs, Inc. have?
It reports 10,477 individual clients: 462 high-net-worth individuals and 10,015 other individuals. Individuals account for about 98% of its regulatory assets.
Where is Creative Financial Designs, Inc. headquartered?
Its main office is in Kokomo, Indiana. It reports 105 offices in total and 170 employees, 155 of whom perform investment advisory functions.
How does Creative Financial Designs, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; subscription fees; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Creative Financial Designs, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab. On Schedule D of its Form ADV filed March 30, 2026, it reports these amounts held: Fidelity ($1.9B); Charles Schwab ($986M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Creative Financial Designs, Inc. a hybrid RIA with a broker-dealer?
Creative Financial Designs, Inc. is a hybrid RIA: 160 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: CFD Investments, Inc.. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Creative Financial Designs, Inc. a fiduciary?
As an SEC-registered investment adviser, Creative Financial Designs, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 160 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Creative Financial Designs, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →