Wealth manager, public-company owned · Overland Park, KS
Creative Planning
Creative Planning, LLC · SEC-registered investment adviser · CRD 105348 · SEC 801-18564
At a glance
Creative Planning is an SEC-registered investment adviser based in Overland Park, Kansas, with $296B in regulatory assets under management as of its Form ADV filed July 10, 2026. It reports 87,051 individual clients, 39,511 of them high-net-worth, holding an average of about $2.1 million each, and 1,650 employees. That ranks it 4th among the nation’s 5,657 independent wealth management RIAs and 1st of 74 in Kansas. It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Ascensus Broker Dealer Services and Fidelity.
Main office 866-909-5148creativeplanning.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $296B
- Rank among independent wealth managers
- #4 of 5,657
- Rank among all SEC RIAs
- #87 of 17,210
- Rank in Kansas
- #1 of 74
- Individual clients
- 87,051
- High-net-worth clients
- 39,511
- Accounts
- 320,323
- Discretionary
- 99% of AUM
- Employees
- 1,650
- Advisory staff
- 1,538
- Offices
- 151
Owners and executives on its Form ADV
- Peter A. MalloukPresident and CEO
- Molly M. RothoveVice President
- Jonathan M. KnappChief Operations Officer
- David J. KayeChief Financial Officer
- Lee RichardsonChief Risk and Chief Compliance Officer
- Chatten W. ScruggsChief Technology Officer
- Ramesh B. PoolaCo-Chief Investment Officer
- James L. BattmerChief Investment Officer
Custody and brokerage
Broker-dealer
Broker-dealer named in its brochure
Creative Planning reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Its Form ADV brochure (filed March 2026) names Integrity Alliance, an unaffiliated broker-dealer, as the broker-dealer its advisers are registered with.
UCFA have investment advisor representatives that are dually registered representatives with Integrity Alliance, LLC an unaffiliated broker-dealer registered with the SEC and a member of the Financial Industry Regulatory Authority (FINRA).
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 39,511 | $164B | 56% |
| Pension and profit sharing plans | 10,861 | $96B | 32% |
| Individuals | 47,540 | $20B | 7% |
| Corporations or other businesses | 1,847 | $7.1B | 2% |
| Charitable organizations | 335 | $4.1B | 1% |
| State or municipal government entities | 199 | $3.4B | 1% |
| Pooled investment vehicles | 5 | $922M | <1% |
Private funds
Creative Planning reports 5 private funds with $197M in gross assets: private equity funds (Form ADV Item 7.B).
Disciplinary disclosures
Creative Planning answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗creativeplanning.com ↗Creative Planning news and profile →
AtlasMembers
The full record on Creative Planning
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 43 peers of its type and size
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- Owners and executives, with titles and stakes
- 8 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Kansas
All of Kansas →| Firm | Regulatory AUM | Clients |
|---|---|---|
| MarinerOverland Park | $125B | 54,583 |
| Mariner Advisor NetworkOverland Park | $9.6B | 16,100 |
| Mariner IndependentOverland Park | $7.3B | 4,261 |
| Creativeone Wealth, LLCOverland Park | $6.3B | 22,064 |
| Cetera Planning PartnersLeawood | $4.2B | 4,748 |
| FAS Wealth Partners, Inc.Leawood | $3.8B | 1,524 |
Compare Creative Planning with
- Creative Planning vs Vanguard Advisers, Inc. $345B · Malvern, PA
- Creative Planning vs Edelman Financial Engines $326B · Santa Clara, CA
- Creative Planning vs Hightower Advisors, LLC $199B · Chicago, IL
- Creative Planning vs Empower Advisory Group, LLC $195B · Greenwood Village, CO
- Creative Planning vs Mariner $125B · Overland Park, KS
Background
Questions
How much does Creative Planning manage?
Creative Planning reports $296B in regulatory assets under management across 320,323 accounts, 99% of it on a discretionary basis, on its Form ADV filed July 10, 2026.
How many clients does Creative Planning have?
It reports 87,051 individual clients: 39,511 high-net-worth individuals and 47,540 other individuals. Individuals account for about 62% of its regulatory assets.
Where is Creative Planning headquartered?
Its main office is in Overland Park, Kansas. It reports 151 offices in total and 1,650 employees, 1,538 of whom perform investment advisory functions.
How does Creative Planning charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Creative Planning use?
It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Ascensus Broker Dealer Services and Fidelity. On Schedule D of its Form ADV filed July 10, 2026, it reports these amounts held: Charles Schwab ($152B); Ascensus Broker Dealer Services ($73B); Fidelity ($64B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Creative Planning a hybrid RIA with a broker-dealer?
Creative Planning reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Creative Planning a fiduciary?
As an SEC-registered investment adviser, Creative Planning owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Creative Planning’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-10), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →