Wealth manager, bank-affiliated · Leawood, KS
Cetera Planning Partners
The Retirement Planning Group, LLC · SEC-registered investment adviser · CRD 129625 · SEC 801-62655
At a glance
Cetera Planning Partners is an SEC-registered investment adviser based in Leawood, Kansas, with $4.2B in regulatory assets under management as of its Form ADV filed September 22, 2026. It reports 4,748 individual clients, 1,488 of them high-net-worth, holding an average of about $0.8 million each, and 78 employees. That ranks it 270th among the nation’s 5,657 independent wealth management RIAs and 6th of 74 in Kansas. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 913-498-8898planningretirements.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $4.2B
- Rank among independent wealth managers
- #270 of 5,657
- Rank among all SEC RIAs
- #2,367 of 17,210
- Rank in Kansas
- #6 of 74
- Individual clients
- 4,748
- High-net-worth clients
- 1,488
- Accounts
- 14,107
- Discretionary
- 97% of AUM
- Employees
- 78
- Advisory staff
- 33
- Offices
- 12
Owners and executives on its Form ADV
- Ryan P. CostelloPresident
- Kevin M. ConardChief Executive Officer
- Alexis D. BarlingChief Compliance Officer
- Kevin M. JaegersChief Operating Officer
- Christopher M BouffardChief Investment Officer
- Michelle R. BurchardDirector of HR & Client Services
- Matthew A. StriegelDirector of Finance & Accounting
- Luke A. CrowtherDirector of Tax
Custody and brokerage
Broker-dealer
Affiliated broker-dealer
It names affiliated broker-dealers: Avantax Investment Services, Inc., Cetera Advisors LLC, Cetera Financial Specialists LLC, Cetera Investment Services LLC and Cetera Wealth Services, LLC.
- Avantax Investment Services, Inc. ↗CRD 13686
- Cetera Advisors LLC ↗CRD 10299
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
- Cetera Financial Specialists LLC ↗CRD 10358
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
- Cetera Investment Services LLC ↗CRD 15340
- Cetera Wealth Services, LLC ↗CRD 13572
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 1,488 | $3.3B | 80% |
| Individuals | 3,260 | $687M | 16% |
| Pension and profit sharing plans | 15 | $73M | 2% |
| Corporations or other businesses | 86 | $64M | 2% |
Disciplinary disclosures
Cetera Planning Partners reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Periodicals or newsletters
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗planningretirements.com ↗
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- Assets, accounts, clients and staff, ten years of filings
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Similar-size RIAs in Kansas
All of Kansas →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Mariner Advisor NetworkOverland Park | $9.6B | 16,100 |
| Mariner IndependentOverland Park | $7.3B | 4,261 |
| Creativeone Wealth, LLCOverland Park | $6.3B | 22,064 |
| FAS Wealth Partners, Inc.Leawood | $3.8B | 1,524 |
| Caliber Wealth Management, LLCOverland Park | $1.8B | 1,668 |
| Fortis Capital Advisors, LLCPrairie Village | $1.6B | 2,127 |
Background
Questions
How much does Cetera Planning Partners manage?
Cetera Planning Partners reports $4.2B in regulatory assets under management across 14,107 accounts, 97% of it on a discretionary basis, on its Form ADV filed September 22, 2026.
How many clients does Cetera Planning Partners have?
It reports 4,748 individual clients: 1,488 high-net-worth individuals and 3,260 other individuals. Individuals account for about 97% of its regulatory assets.
Where is Cetera Planning Partners headquartered?
Its main office is in Leawood, Kansas. It reports 12 offices in total and 78 employees, 33 of whom perform investment advisory functions.
How does Cetera Planning Partners charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Cetera Planning Partners use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed September 22, 2026, it reports these amounts held: Charles Schwab ($2.4B); Fidelity ($226M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Cetera Planning Partners a hybrid RIA with a broker-dealer?
It names affiliated broker-dealers: Avantax Investment Services, Inc., Cetera Advisors LLC, Cetera Financial Specialists LLC, Cetera Investment Services LLC and Cetera Wealth Services, LLC. Cetera Advisors LLC clears through Pershing, according to its annual report filed with the SEC. Cetera Financial Specialists LLC clears through Pershing, according to its annual report filed with the SEC. Cetera Wealth Services, LLC clears through Pershing, according to its annual report filed with the SEC.
Is Cetera Planning Partners a fiduciary?
As an SEC-registered investment adviser, Cetera Planning Partners owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Cetera Planning Partners’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-22), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →