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Est. 2026The front page of wealth managementNew York

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RIA comparison · SEC Form ADV

1919 Investment Counsel, LLC vs United Capital Financial Advisors

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

1919 Investment Counsel, LLC is the larger of the two, with $26B in regulatory assets to $25B at United Capital Financial Advisors, 6% more than its rival, by their latest Form ADV filings. United Capital Financial Advisors reports more individual clients (24,837 vs 4,866), while 1919 Investment Counsel, LLC’s clients hold more on average (about $4.1 million each against $830,000). 1919 Investment Counsel, LLC is based in Baltimore, Maryland and United Capital Financial Advisors in Irving, Texas.

Figure1919 Investment Counsel, LLCUnited Capital Financial Advisors
Regulatory AUM$26B$25B
National rank#40#41
HeadquartersBaltimore, MarylandIrving, Texas
Individual clients4,86624,837
High-net-worth clients2,6531,937
Average client assets$4.1 million$830,000
Accounts5,16945,106
Discretionary100% of AUM91% of AUM
Employees131289
Advisory staff52162
Clients per advisory employee94153
Offices947
Form ADV filed2026-08-272026-06-15

1919 Investment Counsel, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Fixed fees
  • Other

United Capital Financial Advisors

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Periodicals or newsletters
  • Educational seminars and workshops
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, 1919 Investment Counsel, LLC or United Capital Financial Advisors?

1919 Investment Counsel, LLC, with $26B in regulatory assets under management against $25B at United Capital Financial Advisors. Nationally they rank #40 and #41 among 5,657 independent wealth management RIAs.

How many clients do 1919 Investment Counsel, LLC and United Capital Financial Advisors have?

1919 Investment Counsel, LLC reports 4,866 individual clients (2,653 high-net-worth) with 52 advisory employees; United Capital Financial Advisors reports 24,837 (1,937 high-net-worth) with 162 advisory employees.

How do 1919 Investment Counsel, LLC and United Capital Financial Advisors charge clients?

Only 1919 Investment Counsel, LLC lists other forms of compensation on Form ADV. Only United Capital Financial Advisors lists hourly charges. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do 1919 Investment Counsel, LLC and United Capital Financial Advisors offer?

1919 Investment Counsel, LLC lists portfolio management for investment companies, which United Capital Financial Advisors does not. United Capital Financial Advisors lists periodicals or newsletters; educational seminars and workshops, which 1919 Investment Counsel, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions; pension consulting; selecting other advisers; other services.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: 1919 Investment Counsel, LLC ↗, United Capital Financial Advisors ↗. How to check a financial advisor →