T. Rowe Price said on October 14, 2026 that it is expanding its field sales coverage for financial advisors. According to the firm's announcement, it will add more than 50 client-facing positions in broker-dealer and RIA field sales, plus positions on its alternatives, ETF and model portfolio specialist teams. The firm also said it is growing its wealth leadership and product specialist teams. InvestmentNews and WealthManagement.com both reported the move the same day.
The announcement named two new executives who joined as national account leaders focused on strategy within the wealth channel. They report to Annie Brown, co-head of wealth management within U.S. Intermediaries. Kevin Johnson joined as head of wealth research. The firm said his prior post was leading platform distribution at Allspring Global Investments, and that he has over 30 years in the industry. Ryan Bauer joined as head of RIA enterprise national accounts. The firm said he spent 12 years at DWS Group, Deutsche Bank's asset management business, and that he has over 15 years in the industry. WealthManagement.com quoted Kevin Collins, head of U.S. Intermediaries, as saying the company's wealth unit is gaining traction and that there is opportunity to expand further.
The firm listed the planned advisor resources as tax-efficient withdrawal approaches, portfolio-building offerings, customized model portfolios and practice management material. InvestmentNews read the hiring push as a wager that advisors will favor fund companies providing expert support and useful tools over those that simply supply products. Its summary noted the effort comes as a study points to fund companies falling short in the support their distribution staff provides to advisors. InvestmentNews cited data showing 52% of distribution staff believe advisors seek business consulting, whereas just 16% of advisors list it as a priority.
T. Rowe Price Group, Inc. was founded in 1937 and is based in Baltimore, Maryland. Its shares trade on Nasdaq under the ticker TROW. Rob Sharps is chair and CEO. The firm's investor materials report $1.86 trillion in assets under management as of September 2026, along with net outflows of $12.2 billion for the month. That figure is an asset measure, not a price or revenue. A public profile cites reported FY2024 net revenue of about $7.1 billion, which is a separate revenue measure. A separate 2026 release reported client assets of $1.83 trillion as of April 30, 2026, with roughly two-thirds tied to retirement accounts.
Several other 2026 developments provide context. The firm's 2026 leadership-expansion release said Eric Veiel was named president effective June 1, 2026. A separate T. Rowe Price press release on retirement said Dee Sawyer is head of Global Distribution. A May 2026 SEC 8-K on Veiel's appointment says the board approved it on May 15, 2026. A search of SEC records found no filing tied to this specific hiring announcement. Separately, Yahoo Finance data showed shares declined 2.36% on the day the announcement drew notice, at a time when the firm was also seeing ongoing net outflows. That is a market-data snapshot and the sources do not link it to the hiring news. InvestmentNews also noted that T. Rowe Price previously leaned heavily on no-load share classes before expanding its wholesaler team.
The sources do not say when the new roles will be filled or what results the firm expects from the added coverage. Advisors and recruiters will be watching whether the expanded field teams and specialist resources change how the firm is viewed by advisors, and whether flows respond over the coming quarters.