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Beyond Google Reviews: A Two-Pronged Online Review Approach Balancing Marketing Impact With Compliance

By Whit Lanier · Kitces.com ·

Image: Kitces.com

When clients search for a new advisor, they often look for signals of competence and trust. In the world of AI-powered tools and search engines, clients can easily find nearly-endless options for advisors, but determining whom to trust – even enough to schedule an introductory call – is a tall order. Many clients opt…

Summary as published by Kitces.com
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