Wealth manager, independent · Baltimore, MD
WBH Advisory, Inc.
SEC-registered investment adviser · CRD 105289 · SEC 801-27973
At a glance
WBH Advisory, Inc. is an SEC-registered investment adviser based in Baltimore, Maryland, with $1.7B in regulatory assets under management as of its Form ADV filed April 30, 2026. It reports 725 individual clients, 418 of them high-net-worth, holding an average of about $2.4 million each, and 16 employees. That ranks it 632nd among the nation’s 5,657 independent wealth management RIAs and 15th of 104 in Maryland. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 410-653-7979wbhadvisory.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.7B
- Rank among independent wealth managers
- #632 of 5,657
- Rank among all SEC RIAs
- #3,934 of 17,210
- Rank in Maryland
- #15 of 104
- Individual clients
- 725
- High-net-worth clients
- 418
- Accounts
- 2,335
- Discretionary
- 100% of AUM
- Employees
- 16
- Advisory staff
- 11
- Offices
- 5
Owners and executives on its Form ADV
- Marc J. HertzbergChief Compliance Officer
- Marc J. HertzbergPresident
- Robert J. WillenShareholder
- Benjamin M WallerShareholder
Custody and brokerage
Broker-dealer
No broker-dealer ties
WBH Advisory, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 418 | $1.6B | 91% |
| Individuals | 307 | $136M | 8% |
| Pension and profit sharing plans | 6 | $13M | <1% |
| Charitable organizations | 10 | $3M | <1% |
| Corporations or other businesses | 5 | $2M | <1% |
Disciplinary disclosures
WBH Advisory, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗wbhadvisory.com ↗
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The full record on WBH Advisory, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 2,248 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Maryland
All of Maryland →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Trumbower Financial Advisors LLCBethesda | $2.0B | 246 |
| Retirement Management SystemsLeonardtown | $1.9B | 3,032 |
| Berman McAleerTimonium | $1.8B | 646 |
| Scarborough Capital ManagementAnnapolis | $1.6B | 2,664 |
| Tritonpoint Wealth, LLCChevy Chase | $1.5B | 338 |
| Edgemoor Investment Advisors, Inc.Bethesda | $1.5B | 312 |
Background
Questions
How much does WBH Advisory, Inc. manage?
WBH Advisory, Inc. reports $1.7B in regulatory assets under management across 2,335 accounts, 100% of it on a discretionary basis, on its Form ADV filed April 30, 2026.
How many clients does WBH Advisory, Inc. have?
It reports 725 individual clients: 418 high-net-worth individuals and 307 other individuals. Individuals account for about 99% of its regulatory assets.
Where is WBH Advisory, Inc. headquartered?
Its main office is in Baltimore, Maryland. It reports 5 offices in total and 16 employees, 11 of whom perform investment advisory functions.
How does WBH Advisory, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does WBH Advisory, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed April 30, 2026, it reports these amounts held: Charles Schwab ($1.2B); Fidelity ($494M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is WBH Advisory, Inc. a hybrid RIA with a broker-dealer?
WBH Advisory, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is WBH Advisory, Inc. a fiduciary?
As an SEC-registered investment adviser, WBH Advisory, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is WBH Advisory, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →