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Wealth manager, independent · Calgary, Alberta, Canada

UP Financial USA Inc.

SEC-registered investment adviser · CRD 326602 · SEC 801-128140

At a glance

UP Financial USA Inc. is an SEC-registered investment adviser based in Calgary, Alberta, Canada, with $4 million in regulatory assets under management as of its Form ADV filed May 29, 2026. Its largest client group by assets is high-net-worth individuals. By Form ADV it is a wealth manager, ranked 8,794th of 8,915 wealth managers and 16,381st of 17,210 SEC-registered advisers by assets.

Main office 587-316-4070As filed on Form ADV

Regulatory AUM
$4M
Rank among wealth managers
#8,794 of 8,915
Rank among all SEC RIAs
#16,381 of 17,210
Clients
0
Accounts
14
Discretionary
100% of AUM
Employees
5
Advisory staff
3
Offices
1

Owners and executives on its Form ADV

Custody and brokerage

Custodian

  1. Charles Schwab$4M

Other RIAs using Charles Schwab

Broker-dealer

Hybrid RIA

UP Financial USA Inc. is a hybrid RIA: 3 of its employees are also registered representatives of a broker-dealer.

Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals–$3M79%
Individuals–$1M21%

Disciplinary disclosures

UP Financial USA Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses

How it’s paid

  • A percentage of assets under management

Form ADV and brochures on the SEC’s adviser search ↗

AtlasMembers

The full record on UP Financial USA Inc.

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 2 years of filings
Locked
Growth over one, three and five years
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Rank against 87 peers of its type and size
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Owners and executives, with titles and stakes
2 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does UP Financial USA Inc. manage?

UP Financial USA Inc. reports $4 million in regulatory assets under management across 14 accounts, 100% of it on a discretionary basis, on its Form ADV filed May 29, 2026.

What kind of firm is UP Financial USA Inc.?

UP Financial USA Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.

Who are UP Financial USA Inc.’s clients?

By assets, its largest client types are high-net-worth individuals ($3 million); individuals ($855,711).

Does UP Financial USA Inc. have any disciplinary history?

UP Financial USA Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is UP Financial USA Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-29), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →