Wealth manager, independent
Princeton Investment Management Company
Primm & Co Inc · SEC-registered investment adviser · CRD 105891 · SEC 801-29455
At a glance
Princeton Investment Management Company is an SEC-registered investment adviser based in United States, with $112 million in regulatory assets under management as of its Form ADV filed January 20, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 13 individual clients. By Form ADV it is a wealth manager, ranked 7,961st of 8,915 wealth managers and 15,032nd of 17,210 SEC-registered advisers by assets.
- Regulatory AUM
- $112M
- Rank among wealth managers
- #7,961 of 8,915
- Rank among all SEC RIAs
- #15,032 of 17,210
- Individual clients
- 13
- High-net-worth clients
- 13
- Accounts
- 20
- Discretionary
- 24% of AUM
- Employees
- 2
- Advisory staff
- 1
- Offices
- 3
Owners and executives on its Form ADV
- William F. PrimmPresident & Chief Compliance Officer
- Muriel PrimmVice President
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 13 | $111M | 99% |
| Individuals | – | $1M | <1% |
Disciplinary disclosures
Princeton Investment Management Company reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on Princeton Investment Management Company
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 4,582 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Princeton Investment Management Company manage?
Princeton Investment Management Company reports $112 million in regulatory assets under management across 20 accounts, 24% of it on a discretionary basis, on its Form ADV filed January 20, 2026.
What kind of firm is Princeton Investment Management Company?
Princeton Investment Management Company is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Princeton Investment Management Company’s clients?
By assets, its largest client types are high-net-worth individuals ($111 million, 13 clients); individuals ($771,340).
Does Princeton Investment Management Company have any disciplinary history?
Princeton Investment Management Company reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Princeton Investment Management Company’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-01-20), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →