Wealth manager, independent · Minneapolis, MN
Palisade Asset Management, LLC
SEC-registered investment adviser · CRD 136089 · SEC 801-64471
At a glance
Palisade Asset Management, LLC is an SEC-registered investment adviser based in Minneapolis, Minnesota, with $1.3B in regulatory assets under management as of its Form ADV filed July 10, 2026. It reports 104 individual clients, 104 of them high-net-worth, holding an average of about $11 million each, and 10 employees. That ranks it 868th among the nation’s 5,657 independent wealth management RIAs and 24th of 140 in Minnesota. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 612-455-2900palisadeam.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.3B
- Rank among independent wealth managers
- #868 of 5,657
- Rank among all SEC RIAs
- #4,708 of 17,210
- Rank in Minnesota
- #24 of 140
- Individual clients
- 104
- High-net-worth clients
- 104
- Accounts
- 839
- Discretionary
- 96% of AUM
- Employees
- 10
- Advisory staff
- 5
- Offices
- 1
Owners and executives on its Form ADV
- Paul J. KronlokkenPrincipal
- Jennifer L McCordChief Compliance Officer
- Robert P. LawsonPrincipal
- Shawn K. EellsPrincipal
Custody and brokerage
Broker-dealer
No broker-dealer ties
Palisade Asset Management, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 104 | $1.2B | 94% |
| Charitable organizations | 7 | $50M | 4% |
| Corporations or other businesses | 7 | $22M | 2% |
| Banking or thrift institutions | – | $4M | <1% |
| Pension and profit sharing plans | – | $2M | <1% |
Disciplinary disclosures
Palisade Asset Management, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗palisadeam.com ↗
AtlasMembers
The full record on Palisade Asset Management, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 2,897 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Minnesota
All of Minnesota →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Pine Grove Financial GroupWoodbury | $1.5B | 1,404 |
| Redhawk Wealth Advisors, Inc.Minneapolis | $1.5B | 3,118 |
| Affiance Financial LLCSt. Louis Park | $1.4B | 1,178 |
| Great Waters FinancialShoreview | $1.2B | 1,627 |
| Financial PerspectivesMinneapolis | $1.2B | 734 |
| Guardian Wealth Strategies, LLCMinneapols | $1.1B | 1,234 |
Background
Questions
How much does Palisade Asset Management, LLC manage?
Palisade Asset Management, LLC reports $1.3B in regulatory assets under management across 839 accounts, 96% of it on a discretionary basis, on its Form ADV filed July 10, 2026.
How many clients does Palisade Asset Management, LLC have?
It reports 104 individual clients: 104 high-net-worth individuals and 0 other individuals. Individuals account for about 94% of its regulatory assets.
Where is Palisade Asset Management, LLC headquartered?
Its main office is in Minneapolis, Minnesota. It reports 1 office in total and 10 employees, 5 of whom perform investment advisory functions.
How does Palisade Asset Management, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Palisade Asset Management, LLC use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed July 10, 2026, it reports these amounts held: Charles Schwab ($708M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Palisade Asset Management, LLC a hybrid RIA with a broker-dealer?
Palisade Asset Management, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Palisade Asset Management, LLC a fiduciary?
As an SEC-registered investment adviser, Palisade Asset Management, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Palisade Asset Management, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-10), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →