Wealth manager, independent · Seneca, SC
Magnolia Financial Planning Services, Inc.
SEC-registered investment adviser · CRD 135759 · SEC 801-114454
At a glance
Magnolia Financial Planning Services, Inc. is an SEC-registered investment adviser based in Seneca, South Carolina, with $226 million in regulatory assets under management as of its Form ADV filed March 24, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 276 individual clients. By Form ADV it is a wealth manager, ranked 5,371st of 8,915 wealth managers and 11,631st of 17,210 SEC-registered advisers by assets.
Main office 864-886-9766As filed on Form ADV
- Regulatory AUM
- $226M
- Rank among wealth managers
- #5,371 of 8,915
- Rank among all SEC RIAs
- #11,631 of 17,210
- Rank in South Carolina
- #72 of 116
- Individual clients
- 276
- High-net-worth clients
- 88
- Accounts
- 278
- Discretionary
- 100% of AUM
- Employees
- 4
- Advisory staff
- 3
- Offices
- 1
Owners and executives on its Form ADV
- Robby T. BryantPresident, Chief Compliance Officer
- Jason S. WhiteVice-President
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 88 | $160M | 71% |
| Individuals | 188 | $49M | 22% |
| Pooled investment vehicles | 2 | $16M | 7% |
Private funds
Magnolia Financial Planning Services, Inc. reports 1 private funds with $9M in gross assets: hedge funds (Form ADV Item 7.B).
Disciplinary disclosures
Magnolia Financial Planning Services, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Hourly charges
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on Magnolia Financial Planning Services, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 6 years of filings
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- Growth over one, three and five years
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- Rank against 6,192 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Magnolia Financial Planning Services, Inc. manage?
Magnolia Financial Planning Services, Inc. reports $226 million in regulatory assets under management across 278 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 24, 2026.
What kind of firm is Magnolia Financial Planning Services, Inc.?
Magnolia Financial Planning Services, Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Magnolia Financial Planning Services, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($160 million, 88 clients); individuals ($49 million, 188 clients); pooled investment vehicles ($16 million, 2 clients).
Does Magnolia Financial Planning Services, Inc. manage private funds?
Yes. It reports 1 private funds with $9 million in gross assets, including hedge funds.
Does Magnolia Financial Planning Services, Inc. have any disciplinary history?
Magnolia Financial Planning Services, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Magnolia Financial Planning Services, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-24), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →