Wealth manager, independent · West Chester, PA
Key Financial, Inc.
SEC-registered investment adviser · CRD 116240 · SEC 801-107742
At a glance
Key Financial, Inc. is an SEC-registered investment adviser based in West Chester, Pennsylvania, with $2.8B in regulatory assets under management as of its Form ADV filed July 17, 2026. It reports 1,409 individual clients, 687 of them high-net-worth, holding an average of about $2.0 million each, and 36 employees. That ranks it 391st among the nation’s 5,657 independent wealth management RIAs and 30th of 260 in Pennsylvania. It reports BNY Pershing as the custodian for its clients’ separately managed accounts.
Main office 610-429-9050keyfinancialinc.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.8B
- Rank among independent wealth managers
- #391 of 5,657
- Rank among all SEC RIAs
- #2,923 of 17,210
- Rank in Pennsylvania
- #30 of 260
- Individual clients
- 1,409
- High-net-worth clients
- 687
- Accounts
- 4,448
- Discretionary
- 90% of AUM
- Employees
- 36
- Advisory staff
- 10
- Offices
- 1
Owners and executives on its Form ADV
- Eric R. FuhrmanChief Planning Officer
- Patricia C. BrennanCEO and CCO
- Richard B. EverettChief Investment Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Key Financial, Inc. is a hybrid RIA: 13 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed July 2026) names Osaic Wealth, an unaffiliated broker-dealer, as the broker-dealer its advisers are registered with.
ees (earned by KFI) or whether commissions will be earned (earned by KFI Form ADV - Part 2A (KFI 2026 Firm Brochure) - Page 6 representative in his/her separate individual capacity as a registered representative of Osaic Wealth-see below).
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 687 | $2.5B | 90% |
| Individuals | 722 | $267M | 9% |
| Corporations or other businesses | 9 | $13M | <1% |
| State or municipal government entities | – | $8M | <1% |
| Pension and profit sharing plans | – | $3M | <1% |
Disciplinary disclosures
Key Financial, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Fixed fees
- Commissions
- Other
Form ADV and brochures on the SEC’s adviser search ↗keyfinancialinc.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 9 years of filings
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- Growth over one, three and five years
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- Rank against 1,416 peers of its type and size
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- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Pennsylvania
All of Pennsylvania →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Elm WealthPhiladelphia | $3.0B | 644 |
| Vicus Capital, Inc.State College | $3.0B | 6,170 |
| Rockwood Wealth Management, LLCNew Hope | $2.9B | 918 |
| Fragasso Financial AdvisorsSewickley | $2.8B | 2,073 |
| RTD Financial Advisors IncPhiladelphia | $2.7B | 719 |
| McAdam LLCRadnor | $2.7B | 5,538 |
Background
Questions
How much does Key Financial, Inc. manage?
Key Financial, Inc. reports $2.8B in regulatory assets under management across 4,448 accounts, 90% of it on a discretionary basis, on its Form ADV filed July 17, 2026.
How many clients does Key Financial, Inc. have?
It reports 1,409 individual clients: 687 high-net-worth individuals and 722 other individuals. Individuals account for about 99% of its regulatory assets.
Where is Key Financial, Inc. headquartered?
Its main office is in West Chester, Pennsylvania. It reports 1 office in total and 36 employees, 10 of whom perform investment advisory functions.
How does Key Financial, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees; commissions; other. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Key Financial, Inc. use?
It reports BNY Pershing as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed July 17, 2026, it reports these amounts held: BNY Pershing ($2.8B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Key Financial, Inc. a hybrid RIA with a broker-dealer?
Key Financial, Inc. is a hybrid RIA: 13 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Key Financial, Inc. a fiduciary?
As an SEC-registered investment adviser, Key Financial, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 13 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Key Financial, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-17), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →