Broker-dealer firm · SAN Diego, CA
Independent Financial Group, LLC
SEC-registered investment adviser · CRD 7717 · SEC 801-62667
At a glance
Independent Financial Group, LLC is an SEC-registered investment adviser based in SAN Diego, California, with $12.9 billion in regulatory assets under management as of its Form ADV filed September 29, 2026. Its largest client group by assets is individuals, and it reports 25,896 individual clients. By Form ADV it is a broker-dealer firm, ranked 56th of 391 broker-dealer firms and 1,158th of 17,210 SEC-registered advisers by assets.
Main office 858-436-3180ifgsd.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $13B
- Rank among broker-dealer firms
- #56 of 391
- Rank among all SEC RIAs
- #1,158 of 17,210
- Rank in California
- #122 of 1,873
- Individual clients
- 25,896
- High-net-worth clients
- 2,438
- Accounts
- 54,951
- Discretionary
- 98% of AUM
- Employees
- 624
- Advisory staff
- 476
- Offices
- 313
Owners and executives on its Form ADV
- Scott Allen HeisingChief Executive Officer/ Managing Director
- David Allen FischerManaging Director
- Troy Dale PearsonRosfp
- Sarah Jill KreismanSVP & General Counsel
- Brian DennenCCO Brokerage & Advisory
- Kevin Michael KeefePresident, COO
- Scott Earle DavisCFO & Finop
Custody and brokerage
Broker-dealer
Hybrid RIA
Independent Financial Group, LLC is a hybrid RIA: 513 of its employees are also registered representatives of a broker-dealer. It reports a broker-dealer among its affiliates on Form ADV.
Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 23,458 | $7.1B | 55% |
| High-net-worth individuals | 2,438 | $5.2B | 40% |
| Corporations or other businesses | 307 | $321M | 2% |
| Pension and profit sharing plans | 347 | $248M | 2% |
| Charitable organizations | 85 | $71M | <1% |
Disciplinary disclosures
Independent Financial Group, LLC answers yes to 12 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗ifgsd.com ↗
AtlasMembers
The full record on Independent Financial Group, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 63 peers of its type and size
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- Owners and executives, with titles and stakes
- 7 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Independent Financial Group, LLC manage?
Independent Financial Group, LLC reports $12.9 billion in regulatory assets under management across 54,951 accounts, 98% of it on a discretionary basis, on its Form ADV filed September 29, 2026.
What kind of firm is Independent Financial Group, LLC?
Independent Financial Group, LLC is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser.
Who are Independent Financial Group, LLC’s clients?
By assets, its largest client types are individuals ($7.1 billion, 23,458 clients); high-net-worth individuals ($5.2 billion, 2,438 clients); corporations or other businesses ($321 million, 307 clients).
Does Independent Financial Group, LLC have any disciplinary history?
Independent Financial Group, LLC answers yes to 12 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Independent Financial Group, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-29), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →