Wealth manager, wrap-program sponsor · Charlotte, NC
Independent Advisor Alliance, LLC
SEC-registered investment adviser · CRD 168267 · SEC 801-78808
At a glance
Independent Advisor Alliance, LLC is an SEC-registered investment adviser based in Charlotte, North Carolina, with $17.2 billion in regulatory assets under management as of its Form ADV filed September 30, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 42,227 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 104th of 8,915 wealth managers and 964th of 17,210 SEC-registered advisers by assets.
Main office 888-430-1555independentadvisoralliance.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $17B
- Rank among wealth managers
- #104 of 8,915
- Rank among all SEC RIAs
- #964 of 17,210
- Rank in North Carolina
- #10 of 288
- Individual clients
- 42,227
- High-net-worth clients
- 15,578
- Accounts
- 45,002
- Discretionary
- 100% of AUM
- Employees
- 251
- Advisory staff
- 247
- Offices
- 141
Owners and executives on its Form ADV
- Robert P. RussoChief Executive Officer - Founder
- Jessica N. SextonChief Compliance Officer - Elected Member
- David E BuzoChief Marketing Officer
- James C. SummerlinChief Experience Officer
- Alvin D. RileyChief Growth Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Independent Advisor Alliance, LLC is a hybrid RIA: 221 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed August 2026) names LPL Financial as the broker-dealer its advisers are registered with.
e of Securities Certain IARs of IAA may also be registered as Registered Representatives of LPL Financial, a FINRA -registered a broker-dealer, which allows them to perform brokerage services for Clients by executing security transactions.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 15,578 | $12B | 69% |
| Individuals | 26,649 | $4.3B | 25% |
| Charitable organizations | 932 | $473M | 3% |
| Corporations or other businesses | 967 | $292M | 2% |
| Pension and profit sharing plans | 875 | $148M | <1% |
| Other | 1 | $0M | <1% |
Disciplinary disclosures
Independent Advisor Alliance, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Periodicals or newsletters
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗independentadvisoralliance.com ↗
AtlasMembers
The full record on Independent Advisor Alliance, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 243 peers of its type and size
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- Owners and executives, with titles and stakes
- 5 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Background
Questions
How much does Independent Advisor Alliance, LLC manage?
Independent Advisor Alliance, LLC reports $17.2 billion in regulatory assets under management across 45,002 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 30, 2026.
What kind of firm is Independent Advisor Alliance, LLC?
Independent Advisor Alliance, LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Independent Advisor Alliance, LLC’s clients?
By assets, its largest client types are high-net-worth individuals ($12.0 billion, 15,578 clients); individuals ($4.3 billion, 26,649 clients); charitable organizations ($473 million, 932 clients).
Does Independent Advisor Alliance, LLC have any disciplinary history?
Independent Advisor Alliance, LLC reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Independent Advisor Alliance, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →