Private fund adviser
Florence Capital Advisors, LLC
SEC-registered investment adviser · CRD 281038 · SEC 801-106523
At a glance
Florence Capital Advisors, LLC is an SEC-registered investment adviser based in United States, with $65 million in regulatory assets under management as of its Form ADV filed June 1, 2026. Its largest client group by assets is pooled investment vehicles, and it reports 24 individual clients. By Form ADV it is a private fund adviser, ranked 4,548th of 4,686 private fund advisers and 15,753rd of 17,210 SEC-registered advisers by assets.
florencecapital.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $65M
- Rank among private fund advisers
- #4,548 of 4,686
- Rank among all SEC RIAs
- #15,753 of 17,210
- Individual clients
- 24
- High-net-worth clients
- 23
- Accounts
- 24
- Discretionary
- 100% of AUM
- Employees
- 3
- Advisory staff
- 1
- Offices
- 1
Owners and executives on its Form ADV
- Gregory A. HerschChief Executive Officer/managing Member
- Gregory A. HerschChief Compliance Officer
- Katsiaryna KukharChief Operating Officer
- Brad J. AxelrodPresident
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Pooled investment vehicles | 12 | $54M | 82% |
| High-net-worth individuals | 23 | $11M | 17% |
| Charitable organizations | 1 | $0M | <1% |
| Individuals | 1 | $0M | <1% |
Private funds
Florence Capital Advisors, LLC reports 13 private funds with $55M in gross assets: venture capital funds (Form ADV Item 7.B).
Disciplinary disclosures
Florence Capital Advisors, LLC answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗florencecapital.com ↗
AtlasMembers
The full record on Florence Capital Advisors, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 569 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Background
Questions
How much does Florence Capital Advisors, LLC manage?
Florence Capital Advisors, LLC reports $65 million in regulatory assets under management across 24 accounts, 100% of it on a discretionary basis, on its Form ADV filed June 1, 2026.
What kind of firm is Florence Capital Advisors, LLC?
Florence Capital Advisors, LLC is a private fund adviser by its Form ADV answers. Private funds are at least half of its business by assets.
Who are Florence Capital Advisors, LLC’s clients?
By assets, its largest client types are pooled investment vehicles ($54 million, 12 clients); high-net-worth individuals ($11 million, 23 clients); charitable organizations ($200,000, 1 clients).
Does Florence Capital Advisors, LLC manage private funds?
Yes. It reports 13 private funds with $55 million in gross assets, including venture capital funds.
Does Florence Capital Advisors, LLC have any disciplinary history?
Florence Capital Advisors, LLC answers yes to 3 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Florence Capital Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-06-01), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →