Thursday, October 22, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
RB An Amazon intern in 2020, Nevis CEO Mark Swan is the unlikely dream weaver for Focus Financial and other big RIA rollups with 'nightmare' integration issues -- with help from Schwab, Fidelity, OpenAI and AnthropicIN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysTA Top 15 States for Average Individual Income Taxes, 2025

Asset manager · Pittsburgh, PA

Federated Investment Counseling

SEC-registered investment adviser · CRD 105325 · SEC 801-34611

At a glance

Federated Investment Counseling is an SEC-registered investment adviser based in Pittsburgh, Pennsylvania, with $207.2 billion in regulatory assets under management as of its Form ADV filed September 8, 2026. Its largest client group by assets is state or municipal government entities, and it reports 6,612 individual clients. By Form ADV it is a asset manager, ranked 72nd of 3,218 asset managers and 126th of 17,210 SEC-registered advisers by assets.

Main office 412-288-1900federatedhermes.comLinkedInAs filed on Form ADV

Regulatory AUM
$207B
Rank among asset managers
#72 of 3,218
Rank among all SEC RIAs
#126 of 17,210
Rank in Pennsylvania
#10 of 564
Individual clients
6,612
High-net-worth clients
146
Accounts
8,721
Discretionary
100% of AUM
Employees
213
Advisory staff
141
Offices
3

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Affiliated broker-dealer

It names an affiliated broker-dealer: Federated Securities Corp..

Its Form ADV brochure (filed March 2026) names Federated Securities as the broker-dealer its advisers are registered with.

This section has been revised to reflect current and anticipated management persons of Federated Investment Counseling who are also registered representatives of Federated Securities Corp.

Other RIAs with an affiliated broker-dealer

Who it serves

Client typeClientsRegulatory AUMShare
State or municipal government entities22$157B76%
Pooled investment vehicles25$16B8%
Insurance companies15$15B7%
Corporations or other businesses615$5.1B2%
Sovereign wealth funds and foreign official institutions2$3.7B2%
Individuals6,466$3.6B2%
Other investment advisers1,003$3.1B1%
Pension and profit sharing plans215$2.3B1%
Charitable organizations210$1.1B<1%
High-net-worth individuals146$224M<1%
Banking or thrift institutions2$1M<1%

Private funds

Federated Investment Counseling reports 3 private funds with $2.8B in gross assets: liquidity funds (Form ADV Item 7.B).

Disciplinary disclosures

Federated Investment Counseling reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Portfolio management for individuals and small businesses
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Educational seminars and workshops
  • Other services

How it’s paid

  • A percentage of assets under management
  • Performance-based fees

AtlasMembers

The full record on Federated Investment Counseling

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
Locked
Growth over one, three and five years
Locked
Rank against 145 peers of its type and size
Locked
Owners and executives, with titles and stakes
11 namedLocked
Main office, fax and compliance officer
Locked
Filing changes this year, with alerts
4Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Federated Investment Counseling manage?

Federated Investment Counseling reports $207.2 billion in regulatory assets under management across 8,721 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 8, 2026.

What kind of firm is Federated Investment Counseling?

Federated Investment Counseling is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals. A public reporting company controls it.

Who are Federated Investment Counseling’s clients?

By assets, its largest client types are state or municipal government entities ($157.0 billion, 22 clients); pooled investment vehicles ($15.9 billion, 25 clients); insurance companies ($15.2 billion, 15 clients).

Does Federated Investment Counseling manage private funds?

Yes. It reports 3 private funds with $2.8 billion in gross assets, including liquidity funds.

Does Federated Investment Counseling have any disciplinary history?

Federated Investment Counseling reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is Federated Investment Counseling’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-08), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →