Wealth manager, independent · Laguna Niguel, CA
Ehrlich Financial Group
The Ehrlich Group LLC · SEC-registered investment adviser · CRD 325595 · SEC 801-128007
At a glance
Ehrlich Financial Group is an SEC-registered investment adviser based in Laguna Niguel, California, with $250 million in regulatory assets under management as of its Form ADV filed January 28, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 207 individual clients. By Form ADV it is a wealth manager, ranked 5,001st of 8,915 wealth managers and 11,097th of 17,210 SEC-registered advisers by assets.
Main office 949-342-8852ehrlichfg.comAs filed on Form ADV
- Regulatory AUM
- $250M
- Rank among wealth managers
- #5,001 of 8,915
- Rank among all SEC RIAs
- #11,097 of 17,210
- Rank in California
- #1,281 of 1,873
- Individual clients
- 207
- High-net-worth clients
- 82
- Accounts
- 682
- Discretionary
- 100% of AUM
- Employees
- 5
- Advisory staff
- 4
- Offices
- 1
Owners and executives on its Form ADV
- Lora J RommelChief Compliance Officer
- Andrew L. EhrlichManaging Member & President
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 82 | $196M | 78% |
| Individuals | 125 | $54M | 22% |
Disciplinary disclosures
Ehrlich Financial Group reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗ehrlichfg.com ↗
AtlasMembers
The full record on Ehrlich Financial Group
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 2 years of filings
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- Growth over one, three and five years
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- Rank against 6,354 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Ehrlich Financial Group manage?
Ehrlich Financial Group reports $250 million in regulatory assets under management across 682 accounts, 100% of it on a discretionary basis, on its Form ADV filed January 28, 2026.
What kind of firm is Ehrlich Financial Group?
Ehrlich Financial Group is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Ehrlich Financial Group’s clients?
By assets, its largest client types are high-net-worth individuals ($196 million, 82 clients); individuals ($54 million, 125 clients).
Does Ehrlich Financial Group have any disciplinary history?
Ehrlich Financial Group reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Ehrlich Financial Group’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-01-28), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →