RIA comparison · SEC Form ADV
Johnson Investment Counsel, Inc. vs Seia
Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.
The short answer
Johnson Investment Counsel, Inc. is the larger of the two, with $23B in regulatory assets to $23B at Seia, 2% more than its rival, by their latest Form ADV filings. Seia reports more individual clients (9,520 vs 5,251), while Johnson Investment Counsel, Inc’s clients hold more on average (about $2.9 million each against $2.3 million). Johnson Investment Counsel, Inc. is based in Cincinnati, Ohio and Seia in LOS Angeles, California.
| Figure | Johnson Investment Counsel, Inc. | Seia |
|---|---|---|
| Regulatory AUM | $23B | $23B |
| National rank | #45 | #46 |
| Headquarters | Cincinnati, Ohio | LOS Angeles, California |
| Individual clients | 5,251 | 9,520 |
| High-net-worth clients | 2,995 | 4,920 |
| Average client assets | $2.9 million | $2.3 million |
| Accounts | 18,154 | 9,833 |
| Discretionary | 99% of AUM | 16% of AUM |
| Employees | 164 | 241 |
| Advisory staff | 76 | 128 |
| Clients per advisory employee | 69 | 74 |
| Offices | 6 | 26 |
| Form ADV filed | 2026-05-19 | 2026-09-14 |
Johnson Investment Counsel, Inc.
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for investment companies
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Fixed fees
Seia
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Questions
Which is bigger, Johnson Investment Counsel, Inc. or Seia?
Johnson Investment Counsel, Inc., with $23B in regulatory assets under management against $23B at Seia. Nationally they rank #45 and #46 among 5,657 independent wealth management RIAs.
How many clients do Johnson Investment Counsel, Inc. and Seia have?
Johnson Investment Counsel, Inc. reports 5,251 individual clients (2,995 high-net-worth) with 76 advisory employees; Seia reports 9,520 (4,920 high-net-worth) with 128 advisory employees.
How do Johnson Investment Counsel, Inc. and Seia charge clients?
Only Seia lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.
What services do Johnson Investment Counsel, Inc. and Seia offer?
Johnson Investment Counsel, Inc. lists portfolio management for investment companies; pension consulting, which Seia does not. Seia lists educational seminars and workshops, which Johnson Investment Counsel, Inc. does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions; selecting other advisers.
More comparisons
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- Sequoia Financial Group, L.L.C. vs Johnson Investment Counsel, Inc. $32B · $23B
- Jordan Park Group LLC vs Seia $23B · $23B
- Seia vs Baker Street Advisors, LLC $23B · $21B
- Seia vs Summit Trail Advisors, LLC $23B · $20B
Where these numbers come from
Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.
Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Johnson Investment Counsel, Inc. ↗, Seia ↗. How to check a financial advisor →