Wednesday, October 21, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
IN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAsWM $20B Modera Wealth Management Launches AI Operating Platform

RIA comparison · SEC Form ADV

Brighton Jones LLC vs Aspiriant, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Brighton Jones LLC is the larger of the two, with $19B in regulatory assets to $18B at Aspiriant, LLC, 5% more than its rival, by their latest Form ADV filings. Brighton Jones LLC reports more individual clients (3,585 vs 2,310), while Aspiriant, LLC’s clients hold more on average (about $7.3 million each against $5.0 million). Brighton Jones LLC is based in Seattle, Washington and Aspiriant, LLC in LOS Angeles, California.

FigureBrighton Jones LLCAspiriant, LLC
Regulatory AUM$19B$18B
National rank#51#53
HeadquartersSeattle, WashingtonLOS Angeles, California
Individual clients3,5852,310
High-net-worth clients3,0241,683
Average client assets$5.0 million$7.3 million
Accounts3,80812,173
Discretionary99% of AUM81% of AUM
Employees316218
Advisory staff156105
Clients per advisory employee2322
Offices3410
Form ADV filed2026-07-072026-08-21

Brighton Jones LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Periodicals or newsletters
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees

Aspiriant, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Periodicals or newsletters
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, Brighton Jones LLC or Aspiriant, LLC?

Brighton Jones LLC, with $19B in regulatory assets under management against $18B at Aspiriant, LLC. Nationally they rank #51 and #53 among 5,657 independent wealth management RIAs.

How many clients do Brighton Jones LLC and Aspiriant, LLC have?

Brighton Jones LLC reports 3,585 individual clients (3,024 high-net-worth) with 156 advisory employees; Aspiriant, LLC reports 2,310 (1,683 high-net-worth) with 105 advisory employees.

How do Brighton Jones LLC and Aspiriant, LLC charge clients?

Only Brighton Jones LLC lists performance-based fees on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Brighton Jones LLC and Aspiriant, LLC offer?

Brighton Jones LLC lists portfolio management for pooled investment vehicles, which Aspiriant, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for investment companies; portfolio management for businesses and institutions; pension consulting; selecting other advisers; periodicals or newsletters; educational seminars and workshops.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Brighton Jones LLC ↗, Aspiriant, LLC ↗. How to check a financial advisor →