Wealth manager, independent · Winston Salem, NC
Cannon Wealth Management Services
Cannon Wealth Management Services, LLC · SEC-registered investment adviser · CRD 323302 · SEC 801-126703
At a glance
Cannon Wealth Management Services is an SEC-registered investment adviser based in Winston Salem, North Carolina, with $245 million in regulatory assets under management as of its Form ADV filed April 30, 2026. Its largest client group by assets is individuals, and it reports 374 individual clients. By Form ADV it is a wealth manager, ranked 5,070th of 8,915 wealth managers and 11,191st of 17,210 SEC-registered advisers by assets.
Main office 336-231-6844cannon-wealth.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $245M
- Rank among wealth managers
- #5,070 of 8,915
- Rank among all SEC RIAs
- #11,191 of 17,210
- Rank in North Carolina
- #184 of 288
- Individual clients
- 374
- High-net-worth clients
- 53
- Accounts
- 1,001
- Discretionary
- 98% of AUM
- Employees
- 8
- Advisory staff
- 5
- Offices
- 2
Owners and executives on its Form ADV
- William B. AmburnChairman
- Matthew D. HearnChief Operating Officer
- Raymond H. WilcoxChief Executive Officer
- JOSEPH C. PERKINSChief Financial Officer
- Michelle A. McCarthyChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Cannon Wealth Management Services is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed April 2026) names Private Client Services as the broker-dealer its advisers are registered with.
Other Financial Industry Activities and Affiliations Registered Representative Activities Certain advisory persons of CWMS are registered representatives with PCS.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 321 | $106M | 43% |
| High-net-worth individuals | 53 | $94M | 38% |
| Other | 30 | $43M | 17% |
| Charitable organizations | 6 | $2M | <1% |
| Pension and profit sharing plans | 1 | $1M | <1% |
Disciplinary disclosures
Cannon Wealth Management Services reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗cannon-wealth.com ↗
AtlasMembers
The full record on Cannon Wealth Management Services
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
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- Growth over one, three and five years
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- Rank against 6,322 peers of its type and size
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- Owners and executives, with titles and stakes
- 5 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Cannon Wealth Management Services manage?
Cannon Wealth Management Services reports $245 million in regulatory assets under management across 1,001 accounts, 98% of it on a discretionary basis, on its Form ADV filed April 30, 2026.
What kind of firm is Cannon Wealth Management Services?
Cannon Wealth Management Services is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Cannon Wealth Management Services’s clients?
By assets, its largest client types are individuals ($106 million, 321 clients); high-net-worth individuals ($94 million, 53 clients); other ($43 million, 30 clients).
Does Cannon Wealth Management Services have any disciplinary history?
Cannon Wealth Management Services reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Cannon Wealth Management Services’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →