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SEC data October 1, 2026
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SEC data October 1, 2026
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Sign in or start freeWealth manager, public-company owned · Owings Mills, MD
SEC-registered investment adviser · CRD 108958 · SEC 801-58098
At a glance
T. Rowe Price Advisory Services, Inc. is an SEC-registered investment adviser based in Owings Mills, Maryland, with $5.9B in regulatory assets under management as of its Form ADV filed August 26, 2026. It reports 13,517 individual clients, 0 of them high-net-worth, holding an average of about $0.4 million each, and 92 employees. That ranks it 177th among the nation’s 5,657 independent wealth management RIAs and 4th of 104 in Maryland. It reports BNY Pershing as the custodian for its clients’ separately managed accounts.
Main office 800-225-5132troweprice.comLinkedInAs filed on Form ADV
Hybrid RIA
T. Rowe Price Advisory Services, Inc. is a hybrid RIA: 88 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: T. Rowe Price Investment Services, Inc..
Its Form ADV brochure (filed August 2026) names TRP Investment Services as the broker-dealer its advisers are registered with.
Certain associates of TRP Advisory Services are also registered representatives of TRP Investment Services.
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 13,517 | $5.9B | 100% |
| Corporations or other businesses | – | $1M | <1% |
T. Rowe Price Advisory Services, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
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| Firm | Regulatory AUM | Clients |
|---|---|---|
| 1919 Investment Counsel, LLCBaltimore | $26B | 4,866 |
| D.F. Dent and Company, Inc.Baltimore | $7.9B | 1,011 |
| Greenspring Advisors, LLCTowson | $6.5B | 1,697 |
| Pennington Partners & Co., LLCBethesda | $5.1B | 102 |
| Prosperity - AN Eisneramper CompanyOwings Mills | $5.0B | 2,369 |
| Heritage Investors Management CorpBethesda | $4.6B | 682 |
T. Rowe Price Advisory Services, Inc. reports $5.9B in regulatory assets under management across 13,518 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 26, 2026.
It reports 13,517 individual clients: 0 high-net-worth individuals and 13,517 other individuals. Individuals account for about 100% of its regulatory assets.
Its main office is in Owings Mills, Maryland. It reports 2 offices in total and 92 employees, 66 of whom perform investment advisory functions.
On Form ADV it lists these forms of compensation: a percentage of assets under management; other. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
It reports BNY Pershing as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed August 26, 2026, it reports these amounts held: BNY Pershing ($5.9B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
T. Rowe Price Advisory Services, Inc. is a hybrid RIA: 88 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: T. Rowe Price Investment Services, Inc.. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
As an SEC-registered investment adviser, T. Rowe Price Advisory Services, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 88 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Every figure is T. Rowe Price Advisory Services, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-26), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →