# Savvy Wealth at a glance

URL: https://www.financialadvsr.com/firms/savvy-wealth
Researched: 2026-10-10
Publisher: Financial ADVSR (https://www.financialadvsr.com)

Savvy Wealth Inc. is a New York-based, venture-backed wealth technology company founded in 2021 by Ritik Malhotra; its affiliated RIA, Savvy Advisors Inc. (doing business as Savvy), recruits advisors from wirehouses, banks and other RIAs onto its in-house technology and support platform. The firm raised a $100 million Series C at a $600 million valuation in September 2026, according to InvestmentNews, and later that month opened a custodial platform to unaffiliated independent RIAs, with Fidelity's National Financial Services handling clearing and custody, according to WealthManagement.com.

## Facts

- Headquarters: New York, N.Y. [2]
- Founded: July 2021, by CEO Ritik Malhotra (formerly of Brex) [2]
- Ownership: Private, venture backed. Seed (about $7 million, early 2022) from Index Ventures and Thrive Capital; $11 million Series A-1 led by The House Fund with Brewer Lane Ventures joining (November 2022); Series A closed at $26.5 million with a $15.5 million tranche led by Canvas Ventures (August 2024); $72 million Series B led by Industry Ventures, adding Vestigo Ventures and Euclidean Capital (July 2025); $100 million Series C led by Halo Fund at a $600 million valuation (September 2026). Total funding exceeds $200 million [1]
- Affiliated entities: Savvy Advisors Inc. (RIA) and Savvy Wealth Management LLC (broker-dealer that serves as introducing broker for the custodial platform) [3]

## Size

- Client assets under management: about $9 billion (more than four times the year-earlier level) (as of 2026-09-09) [1]
- Financial advisors: more than 150 (about double the year-earlier count) (as of 2026-09-09) [1]

## How advisors affiliate

- Advisor at Savvy Advisors (in-house RIA): Advisors move their clients to Savvy Advisors and use Savvy's technology and middle- and back-office support team; in August 2024 the firm said it hires advisors under either a W-2 or a 1099 arrangement, whichever suits the advisor and the firm, though its current advisor page describes partner advisors as 1099 independent contractors. [4]
- Team lift-out: Savvy began recruiting larger teams in mid-2025 alongside its core of solo advisors, starting with an eight-person, $270 million Minneapolis team that left the Focus Financial Network. [6]
- Custodial platform for independent RIAs: Launched in September 2026, it gives RIAs that keep their own Form ADV Savvy's onboarding, CRM, billing, trading and reporting tools, with Savvy Wealth Management LLC as introducing broker-dealer and Fidelity's National Financial Services providing clearing, execution and custody. [3]

## How advisors are paid

- Savvy's advisor recruiting page, as viewed in October 2026, describes a revenue-share arrangement with no added charges for support and says all partner advisors also receive equity in Savvy; it does not publish a percentage. [5]
- In an August 2024 interview with AlleyWatch, Savvy said advisors could join as W-2 employees or 1099 contractors depending on what worked best for both sides. [4]

## Joining: deals and equity

- Savvy's advisor page, viewed in October 2026, says joining carries no direct cost to the advisor and that every partner advisor receives equity in Savvy Wealth on top of the revenue share; no dated transition-loan figures were found. [5]
- In mid-2025 Savvy said it would pursue larger teams after adding the $270 million Perspective 6 Wealth Advisors team, which brought its advisor headcount to 68 at the time, according to WealthManagement.com. [6]

Sources:
1. InvestmentNews: Savvy Wealth lands $100M to scale AI agents for advisors, 2026-09-09 (https://www.investmentnews.com/transformation/savvy-wealth-lands-100m-to-scale-ai-agents-for-advisors/268127)
2. Savvy Wealth (Business Wire): Savvy Wealth Completes $11 Million Capital Raise, 2022-11-10 (https://www.businesswire.com/news/home/20221110005180/en/Savvy-Wealth-Completes-%2411-Million-Capital-Raise)
3. WealthManagement.com: Savvy Wealth Launches Custodial Platform for RIAs, 2026-09-23 (https://www.wealthmanagement.com/artificial-intelligence/savvy-wealth-launches-custodial-platform-for-rias)
4. AlleyWatch: Savvy Wealth Raises $26.5M to Reshape Wealth Management with Cutting-Edge Tech, 2024-08 (https://www.alleywatch.com/2024/08/savvy-wealth-financial-advisors-ai-platform-management-automation-digital-workflows-ritik-malhotra/)
5. Savvy Wealth: Advanced Financial Advisor Tools to Supercharge Your Practice (https://www.savvywealth.com/advisors)
6. WealthManagement.com: Savvy Adds $270M RIA Team in Push to Land Larger Teams, 2025-07 (https://www.wealthmanagement.com/ria-news/savvy-opens-strategy-to-lure-advisor-groups-with-270m-ria-addition)