# Edward Jones vs. Ameriprise: Employee partnership vs. franchise network

URL: https://www.financialadvsr.com/compare/edward-jones-vs-ameriprise
Updated: 2026-10-10
Publisher: Financial ADVSR (https://www.financialadvsr.com)

Edward Jones reported more than 20,000 advisors and about $2.6 trillion in client assets at June 30, 2026, about twice the advisor count and more than twice the client assets of Ameriprise, which reported more than 10,000 advisors and $1.2 trillion on the same date. Edward Jones is a private partnership whose advisors are employees, generally paid 36% to 40% of firm revenue from their clients according to a 2022 disclosure. Ameriprise is public, and most of its advisors are independent franchisees who use its brand, cover their own overhead and receive a higher payout than its employee advisors.

## Key differences

- Size: Edward Jones reported more than 20,000 advisors and about $2.6 trillion in client assets at June 30, 2026. Ameriprise reported more than 10,000 advisors and $1.2 trillion in total client assets on the same date. [1] [2]
- Ownership: Edward Jones is a private partnership owned by its partners. Ameriprise is public (NYSE: AMP). [3] [4]
- Affiliation models: Edward Jones advisors are employees who can become limited partners. Ameriprise had about 8,500 franchise advisors at Dec. 31, 2025, plus employee advisors and a bank and credit union channel. [5] [6] [4]
- Payout: Edward Jones advisors generally receive 36% to 40% of firm revenue from client accounts, per a July 2022 disclosure. Ameriprise says franchisees receive a higher payout than employees and pay a franchise association fee, without a published rate in our sources. [5] [4]
- Recruiting: Edward Jones's careers site, as of October 2026, describes at least two times trailing-12-month production over two years for qualifying advisors. Ameriprise was reported in April 2025 to be willing to pay up to 125% of trailing revenue for top Commonwealth producers. [7] [8]

## Questions

**Is Edward Jones bigger than Ameriprise?** Yes. Edward Jones reported more than 20,000 advisors and about $2.6 trillion in client assets at June 30, 2026, versus more than 10,000 advisors and $1.2 trillion at Ameriprise.

**Which pays advisors more, Edward Jones or Ameriprise?** We can't compare published rates. Edward Jones advisors generally receive 36% to 40% of firm revenue from their clients, per a July 2022 disclosure. Ameriprise says its franchisees earn a higher payout than its employees but cover their own overhead and pay fees; the sources we reviewed don't give a rate.

**Are Edward Jones and Ameriprise advisors employees?** Edward Jones advisors are employees. Ameriprise has both: employee advisors and about 8,500 franchise advisors, as of Dec. 31, 2025, who are independent contractors.

Sources:
[1] Pulse 2.0: Edward Jones: Client Assets Reach $2.6 Trillion As More Than 20,000 Advisors Serve 9 Million Clients (https://pulse2.com/edward-jones-client-assets-reach-2-6-trillion-as-more-than-20000-advisors-serve-9-million-clients/)
[2] Ameriprise Financial: Ameriprise Financial Reports Second Quarter 2026 Results (https://ir.ameriprise.com/news/news-details/2026/Ameriprise-Financial-Announces-Second-Quarter-2026-Results/default.aspx)
[3] The Jones Financial Companies, L.L.L.P.: Form 10-K for the year ended December 31, 2018 (https://www.sec.gov/Archives/edgar/data/815917/000156459019007788/ck0000815917-10k_20181231.htm)
[4] Ameriprise Financial: Form 10-K for the fiscal year ended December 31, 2025 (https://www.sec.gov/Archives/edgar/data/820027/000082002726000011/amp-20251231.htm)
[5] Edward Jones: LGL-8944AP-A (client disclosure on advisor compensation) (https://www.edwardjones.com/sites/default/files/acquiadam/2022-07/LGL-8944AP-A_Final.pdf)
[6] WealthManagement.com: Edward Jones Adds New LP Tier; Plans to Raise $1.25B in Early 2026 (https://www.wealthmanagement.com/ibd-news/edward-jones-plans-new-1-25b-limited-partnership-offer)
[7] Edward Jones: Edward Jones Careers: experienced financial advisors (https://careers.edwardjones.com/?p=29113)
[8] InvestmentNews: Details emerge of Ameriprise's offer to Commonwealth advisors (https://www.investmentnews.com/independent-broker-dealers/details-emerge-on-ameriprises-offer-to-commonwealth-advisors/260213)